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Epistemological Structures in Marketing: Paradigms, Metaphors, and Marketing Ethics

Published online by Cambridge University Press:  23 January 2015

R. Eric Reidenbach  and
Donald P. Robin
R. Eric Reidenbach
Affiliation:
The University of Southern Mississippi
Donald P. Robin
Affiliation:
The University of Southern Mississippi
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Abstract

This article uses Arndt's depiction of marketing epistemology to suggest a possible explanation for the lack of emphasis on marketing ethics within the marketing literature. While a growing number of writers are turning their attention to the area, marketing's heavy reliance on logical empiricism has contributed to a disinclination in the development of this area. Only through recent and numerous revelations of misconduct has the discipline of marketing responded to its ethical dimensions.

Type
Articles
Information
Business Ethics Quarterly , Volume 1 , Issue 2 , April 1991 , pp. 185 - 200
Copyright
Copyright © Society for Business Ethics 1991

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