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Abstract
Reading multimodal (popularized) scientific texts predominantly is studied in terms of technical decoding skills said to be required. In this article, I take inspirations from anthropological and ethnomethodological approaches to reading generally that are consistent with a cultural-historical approach and develop them for my study of the reading of online (popularized) science-related texts. I develop a framework for reading science texts published online from a cultural-historical practice perspective and provide exemplary analyses of reading such multimodal texts.
Keywords:: work of reading; multimodality; public understanding of science; online media; self-organization
Published Online: 2010-11-04
Published in Print: 2010-October
© 2010 Walter de Gruyter GmbH & Co. KG, Berlin/New York
