My objective is to offer at least a rough sketch of a new model for understanding time. Since many people are quite content with the model they have, I will try to show why a new model might be desirable or necessary. The exposition will be broken down into three parts. In the first part, I'll try to show that no one has ever experienced time as such. In the second part, I shall argue that one good reason for this is that there is no such thing as time as such. Finally, in the third part, I'll try to reassemble what's left of the conception of time after all this demolition, and I'll offer a positive model (albeit rather vague) of what I prefer to call “temporality”. The exposition will follow lines familiar to contemporary students of time, but will, I hope, lead to conclusions that are at least modestly novel.