PROFESSOR Miller, responding to Pamental, suggested that business ethics should be taught to (business) students by adopting or endorsing an ethical approach within which to discuss and evaluate business ethics issues. That is, when teaching business ethics, one ought to reveal to the students, one's own reasoned answers to the issues, and one's bias as between deontological and consequentialist approaches. Miller claims that otherwise, students get confused, having to choose between moral theories while having to decide on the morality of some specific business ethics issue.