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Creating Shared Value – Concepts, Experience, Criticism pp 141–151Cite as

Creating Shared Value. Looking at Shared Value Through an Aristotelian Lens

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Part of the book series: Ethical Economy ((SEEP,volume 52))

Abstract

While capitalism has proven to be one of the most efficient economic engines in modern history, the goal of simply pursuing profit has, according to many, left some of society’s needs unmet if not further challenged. In 2006, Porter and Kramer developed the notion that corporations could and should pursue a higher goal of capitalism including “creating shared value” (CSV) as a means to improve performance and bridging the gap that developed between corporations and society (Porter and Kramer 2011). The concept was welcomed within both academia and the corporate world for the amount of energy it has generated, its potential to improve capitalism and repair what Brigley referred to as the “fractured contract” (Brigley 1995: 225). However, it is being equally critiqued for lacking in definitional clarity causing inconsistent strategy, and lacking in originality vis-a-vis existing concepts such as Corporate Social Responsibility (CSR). This paper proposes corporate virtue as a form of CSV, by identifying two theories which demonstrate how corporate virtue meets the definitional requirements of CSV and helps both the corporation and society fulfil unmet needs.

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Author information

Authors and Affiliations

  1. Franklin University Switzerland, Lugano, Switzerland

    Ford Shanahan

  2. Università della Svizzera italiana, Lugano, Switzerland

    Peter Seele

Authors
  1. Ford Shanahan
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  2. Peter Seele
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Correspondence to Ford Shanahan .

Editor information

Editors and Affiliations

  1. Leadership Excellence Inst Zeppelin, Zeppelin University Friedrichshafen Leadership Excellence Inst Zeppelin, Friedrichshafen, Baden-Württemberg, Germany

    Josef Wieland

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Shanahan, F., Seele, P. (2017). Creating Shared Value. Looking at Shared Value Through an Aristotelian Lens. In: Wieland, J. (eds) Creating Shared Value – Concepts, Experience, Criticism. Ethical Economy, vol 52. Springer, Cham. https://doi.org/10.1007/978-3-319-48802-8_8

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