Baptizing Business: Evangelical Executives and the Sacred Pursuit of Profit

"Historically confined to the disadvantaged ranks of the stratification system, evangelical Christians have increasingly joined the corporate elite, eliciting concern from some and sanguinity from others. Quantitative studies of the effects of religion on executive behavior have thus far shown mixed and inconclusive effects, and those few qualitative analyses that have focused on evangelical business leaders have generally emphasized conflict between religion and business but failed adequately to explore areas of consonance. While evangelical executives do, in fact, experience conflict associated with their professional contexts, this tension arises not because business and religion are inherently opposed, as some have argued, but because evangelical business leaders are made to feel like second-class citizens by members of their own faith communities. Indeed, in cases of apparent conflict between faith and business, evangelical executives insist that it is faith, not business, that must be reconceived. Equipped with an array of strategies for demonstrating that business is a sacred institution and a worthy occupation, evangelical business leaders hope to restore faith in business as they apply their faith in business. In these evangelical executives and their accounts, the "spirit of capitalism," defined by Max Weber as a positive attitude toward both work and wealth, finds ongoing embrace and new expression, with implications for understanding the so-called faith at work movement, evangelicalism, and the role of religion among elites"--