Proceedings of the International Association for Business and Society

Volume 15, 2004

Proceedings of the Fifteenth Annual Meeting

Wendy Stubbs
Pages 313-322

Towards a Business Model of Sustainability
A Case Study of Human and Ecological Sustainability Initiatives at a Manufacturing Company

This paper explores a business model based on the concepts of sustainability and ecological economics as an alternative to the neoclassical economic model. It presents a case study of a manufacturing company that is committed to social, environmental and economic sustainability. The issues and challenges of moving to a sustainability-centered model are discussed and directions for future research are identified.