Abstract
Interest in the microfoundations of corporate social responsibility (CSR) has grown over the past decade. In this study, we draw on social learning theory to examine the effects of prosocial leaders on followers’ motivation to engage in CSR practices, and consequently on their CSR performance. Further drawing from social learning theory, we propose that followers’ trait compliance and leader-member exchange moderate the above relationships by affecting the conceptual mechanisms of social rewards and role-modeling motives. We tested our hypotheses with data from a sample of 138 employees (i.e., followers) who were responsible for implementing an organization-initiated CSR practice. Our results showed that among followers who were high in trait compliance, leaders’ prosocial motivation was positively associated with followers' CSR motivation. In addition, followers’ CSR motivation was positively related to their objective CSR performance when they had a high-quality relationship with their leaders. Our findings advance our understanding of the conditions under which leaders will be more versus less influential on followers’ motivation and engagement in CSR activities. We discuss the theoretical and practical implications of our results.
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Notes
The respondents were referring to their immediate manager when they answered the survey items for the scale.
We replicated the regression analyses with a multilevel approach using R free software by controlling for store variability; however, the results were similar to those reported from the regression analyses.
Although the index for the moderated moderated mediation is the same whether we use ± 1SD or ± 2SD, the bootstrap confidence intervals of the conditional indirect effects include zero at ± 1SD. These confidence intervals for these conditional indirect effects, as reported above, do not include zero in two conditions at ± 2SD.
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Tekleab, A.G., Reagan, P.M., Do, B. et al. Translating Corporate Social Responsibility into Action: A Social Learning Perspective. J Bus Ethics 171, 741–756 (2021). https://doi.org/10.1007/s10551-020-04447-y
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DOI: https://doi.org/10.1007/s10551-020-04447-y