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Are we all implicit puritans? New evidence that work and sex are intuitively moralized in both traditional and non-traditional cultures

Published online by Cambridge University Press:  04 October 2023

Warren Tierney Open the ORCID record for Warren Tierney [Opens in a new window] ,
Wilson Cyrus-Lai Open the ORCID record for Wilson Cyrus-Lai [Opens in a new window]  and
Eric Luis Uhlmann
Warren Tierney
Affiliation:
Organisational Behaviour Area/Marketing Area, INSEAD, Singapore, Singapore warren.tierney@insead.edu wilson-cyrus.lai@insead.edu eric.luis.uhlmann@gmail.com
Wilson Cyrus-Lai
Affiliation:
Organisational Behaviour Area/Marketing Area, INSEAD, Singapore, Singapore warren.tierney@insead.edu wilson-cyrus.lai@insead.edu eric.luis.uhlmann@gmail.com
Eric Luis Uhlmann
Affiliation:
Organisational Behaviour Area/Marketing Area, INSEAD, Singapore, Singapore warren.tierney@insead.edu wilson-cyrus.lai@insead.edu eric.luis.uhlmann@gmail.com
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Abstract

Contradicting our earlier claims of American moral exceptionalism, recent self-replication evidence from our laboratory indicates that implicit puritanism characterizes the judgments of people across cultures. Implicit cultural evolution may lag behind explicit change, such that differences between traditional and non-traditional cultures are greater at a deliberative than an intuitive level. Not too deep down, perhaps we are all implicit puritans.

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 46 , 2023 , e317
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Copyright
Copyright © The Author(s), 2023. Published by Cambridge University Press

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