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The International Business Ethics Index: Asian Emerging Economies

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Abstract

The systematic measurement of consumers’ sentiments toward business ethical practices is expanded to two emerging economies in Asia (China and India). The Chinese were very optimistic about the future ethical behavior of businesses, while the Indians recorded the lowest BEI scores yet. Chinese consumers were very concerned with product issues, while Indians were concerned equally about low quality products and excessive prices.

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Authors and Affiliations

  1. Department of Marketing, Florida International University, University Park, Miami, FL, 33199, U.S.A.

    John Tsalikis, Bruce Seaton & Tiger Li

Authors
  1. John Tsalikis
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  2. Bruce Seaton
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  3. Tiger Li
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Corresponding author

Correspondence to John Tsalikis.

Additional information

John Tsalikis is an Associate Professor of Marketing at Florida International University. His articles have appeared in the Journal of the Academy of Marketing Science, Journal of Business Ethics, and Psychology in Marketing.

Bruce Seaton is an Associate Professor of Marketing at Florida International University. His research interests include the role of national stereotyping in consumer choice and the application of experimental methods to investigate models of business ethics. His articles have appeared in the Journal of Advertising, Journal of Business Research, and Journal of Global Marketing.

Tiger Li is an Associate Professor of Marketing at Florida International University. His research interests are in the areas of international market entry strategies, product innovation, and organizational learning behavior. His articles have appeared in Journal of International Marketing, Journal of Marketing, Journal of Marketing Education, and International Business Review.

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Tsalikis, J., Seaton, B. & Li, T. The International Business Ethics Index: Asian Emerging Economies. J Bus Ethics 80, 643–651 (2008). https://doi.org/10.1007/s10551-007-9459-4

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  • DOI: https://doi.org/10.1007/s10551-007-9459-4

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