It is claimed that 'Do x!“ means 'Then you will do x'. Answering a “Why?” question concerning the former may take either of two forms, viz., 'Because ——' or 'If you wish to ——'. The second answer completes the truncated hypothetical. “Ought” sentences are treated as a species of imperatives involving universality in the “if” clause ('If anyone wished to ——'). Moral “ought” sentences involve a double universality, viz., the one mentioned above and universality connecting the action with social harmony (e.g., “If everyone were to do x, then there would be social harmony').