doiSerbia

Some anthropological aspects of globalization

Đurić Jelena B. (Institut za filozofiju i društvenu teoriju, Beograd)

Awareness about the role of anthropological perspective places each anthropological research within the context of globalization, pointing at the need for making the difference between concepts of globalization as the description and as the political project. This differentiation represents a frame of the research of globalization phenomena in order to understand their influence on concrete people in a concrete situation. The importance of the role of concepts in ubiquitous transformation of human lives is also confirmed in the paper. This is the way the influence of one culture unfolds through the dominant concepts, the culture which symbolically and normatively imposes itself as 'global' in spite of the fact that it is 'local' not only (and/or not any more) in territorial sense but in its materialistic approach to the values. Hence, horizontal communication (globally available via the internet) could serve to the communication of values as crucial spiritual points. It could contribute not only to the widening of cultural circles, but to the evolution of consciousness about the generalization of values up to the universal. This requires transcending of particular interests, which prevent effective conceptualization of the global anthropological meaning.

Keywords: anthropological perspective, globalization, concepts, cultures, values.