Proceedings of the International Association for Business and Society

Volume 9, 1998

Proceedings of the Ninth Annual Meeting

Ideology: What Is It, Why Is It Important and How Is It Measured?

This paper examines three related topics in ideology, each sufficiently complex to warrant its separate treatment. The strategy of simultaneously investigating definition, contribution and measurement of the construct of ideology reveals these explicit linkages, demonstrating how ideological considerations can advance our understanding of behavior in organizational studies.