Proceedings of the International Association for Business and Society

Volume 18, 2007

Proceedings of the Eighteenth Annual Meeting

Pitfalls and Bridges
Challenges in Teaching Business Ethics

This paper critically examines traditional rule-based and externalist approaches to the teaching of business ethics. The review materializes in a framework of seven pitfalls associated with the traditional approach, and bridges to overcome these perils are offered. Care is taken to avoid submitting the implausible positions of moral relativism. A perspective of methodological pluralism and normative internalism is developed and presented as a fruitful avenue for effective teaching in business ethics, and possible avenues for empirical exploration are offered.