Abstract
Neoliberal globalization has not yielded the results it promised; global inequality has risen, poverty and hunger are still prevailing in large parts of this world. If this devastating situation shall be improved, economists must talk less about economic growth and more about people’s rights. The use of the language of rights will be key for making the economy work more in favor of the least advantaged in this world. Not only will it provide us with the vocabulary necessary to reframe such pressing global problems and to find adequate economic solutions; it will also deliver the basis for deriving according duties and duty-bearers – the language of rights is congruent with the language of justice and as such it is inevitably and at the same time the language of obligations. The language of obligations exposes the multinational corporation as one of the main agents of justice in the global economy. Taking distributive justice as a starting point for reflection, a consistent derivation of the multinational’s moral obligations must focus on capabilities rather than on causality. This will lead to a shift from merely passive to active duties and accordingly to a stronger emphasis on the corporation’s contribution to the realization of positive rights.
Similar content being viewed by others
Reference
Barry N. P. 2000, Controversy: Do Corporations Have Any Responsibility Beyond Making a Profit? Journal of Markets & Morality 3(1): 100–107
Benner T., W. H. Reinicke, J. M. Witte 2004, Multisectoral Networks in Global Governance: Towards a Pluralistic System of Accountability Government and Opposition 39(2): 191–204
Boddewyn J. 1988, Political Aspects of MNE Theory Journal of International Business Studies 19(3): 341–363
Boddewyn J., T. Brewer 1994, International Business Political Behaviour: New Theoretical Directions Academy of Management Review 19(1): 119–143
Cox R. 1986. Social Forces, States, and World Orders in R. O. Keohane (ed.), Neorealism and Its Critics Columbia University Press New York, pp. 204–254
Currie D. 1999, The Global Corporation: Sharing the Regulatory Responsibility Business Strategy Review 10(2): 19–24
Derber C. 1998, Corporation Nation. How Corporations Are Taking Over Our Lives and What We Can Do About It St. Martin’s Griffin, New York
Donnelly J. 2003, Universal Human Rights in Theory and Practice 2nd edn. Cornell University Press Ithaca, London
Environics International: 1999, The Millennium Poll on Corporate Social Responsibility Environics Toronto
Fraser N., A. Honneth 2003, Redistribution or Recognition: A Political-Philosophical Exchange Verso New York
Geuss R. 2001, History and Illusion in Politics Cambridge University Press Cambridge, UK
Glendon M. A. (1991): Rights Talk. The Impoverishment of Political Discourse The Free Press/Maxwell Macmillan Canada New York; Toronto
Gosepath S. 2004, Gleiche Gerechtigkeit. Grundlagen eines liberalen Egalitarismus Suhrkamp Frankfurt a. M
Habermas, J: 1984, Theory of Communicative Action, vol. 2 (Boston, Beacon Press)
Henderson D. 2001, Misguided Virtue. False Notions of Corporate Social Responsibility The Institute of Economic Affairs London
Hertz N. 2001, The Silent Takeover. Global Capitalism and the Death of Democracy William Heinemann London
Höffe O. 2003, Aristotle State University of New York Press Albany
Höffe O. 2004, Wirtschaftsbürger, Staatsbürger, Weltbürger. Politische Ethik im Zeitalter der Globalisierung C. H. Beck München
Honneth A. 1995, The Struggle for Recognition: The Moral Grammar of Social Conflicts Polity Press Cambridge, MA
Jackson I. A., J. Nelson 2004, Profits with Principles. Seven Strategies for Delivering Value with Values Currency New York
James S. 2005. Realizing Rights as Enforceable Claims in A. Kuper (ed.), Global Responsibilities. Who Must Deliver on Human Rights? Routledge New York, London pp.79–94
Jones M. T. 2000, The Competitive Advantage of the Transnational Corporation as an Institutional Form A reassessment.International Journal of Social Economics 27(7/8/9/10): 943–958
Kline J. M. 2003, Political Activities by Transnational Corporations: Bright Lines Versus Grey Boundaries Transnational Corporations 12(1): 1–26
Maak T. 1999, Die Wirtschaft der Bürgergesellschaft Haupt Bern, Stuttgart,Wien
Margalit A. 1996, The Decent Society Harvard University Press Cambridge, MA, London
Margolis J. D., Walsh J. P. 2001, People and Profits? The Search for a Link between a Company’s Social and Financial Performance Lawrence Erlbaum Associates Mahwah, NJ
Margolis J. D., J. P. Walsh 2003, Misery Loves Companies: Rethinking Social Initiatives by Business Administrative Science Quarterly 48(2003): 268–305
Marsden C. 2000, The New Corporate Citizenship of Big Business: Part of the Solution to Sustainability? Business and Society Review 105(1): 9–25
Nelson J. 2002, Building Partnerships. Cooperation Between the United Nations System and the Private Sector United Nations New York
Niggli P. 2004, Nach der Globalisierung. Entwicklungspolitik im 21. Jahrhundert Rotpunktverlag Zürich
Nussbaum M. 2002, Capabilities and Human Rights in De Greiff P., C. Cronin (eds.), Global Justice and Transnational Politics MIT Press Cambridge, MA pp. 117–149
O’Neill O. 1996, Towards Justice and Virtue. A Constructive Account of Practical Reasoning Cambridge University Press Cambridge, UK
O’Neill, O: 1998, ‚Transnationale Gerechtigkeit’, in S.␣Gosepath and G. Lohmann (Hrsg.), Philosophie der Menschenrechte (Suhrkamp, Frankfurt a. M.), pp. 188–232
Pava M., Krausz J. 1996, The Association Between Corporate Social-Responsibility and Financial Performance: The Paradox of Social Cost Journal of Business Ethics 15: 321–357
Pogge T. 2001a, Introduction: Global Justice Metaphilosophy 32(1/2): 1–5
Pogge T. 2001b, Priorities of Global Justice Metaphilosophy 32(1/2): 6–24
Polanyi K. 2001, The Great Transformation. The Political and Economic Origins of Our Time Beacon Press Boston
Prahalad C. K. 2002, Strategies for the Bottom of the Economic Pyramid: India as a Source of Innovation Reflections: The Society of Organizational Learning Journal 3(4): 6–14
Prahalad, C. K. and A. Hammond: 2002, ‚Serving the World’s Poor, Profitably’, Harvard Business Review, September, 48–57
Reich R. 1995, Who Is Them? in K. Ohmae (ed.): The Evolving Global Economy. Making Sense of the New World Order Harvard Business Review Boston pp. 161–181
Sen A. 1992, Inequality Reexamined Harvard University Press Cambridge, MA
Sen A. 1999, Development as Freedom Anchor Books New York
Sen A. 2004, Elements of a Theory of Human Rights Philosophy & Public Affairs 32(4): 315–356
Singer P. 2005. Poverty, Facts, and Political Philosophies: A Debate with Andrew Kuper in A. Kuper (eds.), Global Responsibilities. Who Must Deliver on Human Rights? Routledge New York, London pp. 173–184
Stiglitz J. E. 2001. Foreword in K. Polanyi, (eds.) The Great Transformation. The Political and Economic Origins of Our Time Beacon Press Boston pp. vii–xvii
Stiglitz J. E. 2002, Globalization and its Discontents W. W. Norton & Company, New York, London
Sutherland P. 1999, Global Interdependence, the Corporation and the Changing World Business Strategy Review 10(Issue 3): 47–55
Touraine A. 2001, Beyond Neoliberalism Polity Press Malden, MA
Ulrich P. 1986, Transformation der ökonomischen Vernunft. Fortschritts-perspektiven der modernen Industriegesellschaft Haupt Bern, Stuttgart
Ulrich P. 2001, Integrative Wirtschaftsethik. Grundlagen einer lebensdienlichen Ökonomie, 3. Auflage Haupt Bern, Stuttgart, Wien
Ulrich P. 2002, Der entzauberte Markt. Eine wirtschaftsethische Orientierung Herder Freiburg im Breisgau
Ulrich P. 2004, Unternehmensethik – integrativ gedacht. Was ethische Orientierung in einem zivilisierten” Wirtschaftsleben bedeutet Institut für Wirtschaftsethik St. Gallen
Waddock S., Graves S. 1997, The Corporate Social Performance-Financial Performance Link Strategic Management Journal 18(4): 303–319
Wood D., Jones R. 1995, Stakeholder Mismatching: A Theoretical Problem in Empirical Research on Corporate Social Performance The International Journal of Organizational Analysis 3(3): 229–267
Author information
Authors and Affiliations
Corresponding author
Additional information
Biography: Florian Wettstein is an assistant professor in the Department of Ethics and Business Law at University of St.␣Thomas. Before that, he taught in the Business and Society Program at York University (Toronto). Also, he was a research associate at the Institute for Business Ethics at the University St. of Gallen (Switzerland), a visiting scholar at Carroll School of Management at Boston College, and a research fellow in the Program on Human Rights and Justice at Massachusetts Institute of Technology (MIT).
Rights and permissions
About this article
Cite this article
Wettstein, F. Let’s Talk Rights: Messages for the Just Corporation–Transforming the Economy Through the Language of Rights. J Bus Ethics 78, 247–263 (2008). https://doi.org/10.1007/s10551-007-9377-5
Published:
Issue Date:
DOI: https://doi.org/10.1007/s10551-007-9377-5