Proceedings of the International Association for Business and Society

Volume 5, 1994

Proceedings of the Fifth Annual Meeting

Can Business Ethics be Taught on Television?

This paper addresses the question "Can business ethics be taught?" with a twist: Can it be done on television? As universities turn to distance education as a method for reaching non-traditional students, many educators will find themselves teaching before television cameras. This article documents some of the unique challenges associated with this medium based on the authors' experiences teaching a televised business ethics course.