Semiotica

ISSN: 0037-1998

19 found

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  1.  12
    Computer creates a cat: sign formation, glitching, and the AImage.Michael Betancourt - 2025 - Semiotica 2025 (263):1-28.
    AI-generated images of “cats” offer novel opportunities to consider the semic role of expectations in sign formation where they act as constraints on semiosis through the potential identification of the AImage as “correct,” or as a “glitch.” Because the identification of “errors” depends on a range of technical and cultural expertise, they offer valuable insights into the interpretive process. The automated generation of media by AI separates the artist’s decision-making process from image production, continuing a trajectory that began with the (...)
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  2.  1
    Pour une approche sémiotique de la traduction de la chanson : l’exemple de La chanson des vieux amants de Jacques Brel et de son adaptation turque Şarap Mevsimi.Sündüz Öztürk Kasar - 2025 - Semiotica 2025 (263):137-157.
    Résumé Dans cet article, nous interrogeons la traduction interlinguistique de la chanson du point de vue de la sémiotique de la traduction. Notre approche se nourrit des travaux de l’École sémiotique de Paris ainsi que des travaux faits sur la traduction de la musique en traductologie. Nous présentons, dans cette étude, une analyse sur le corpus constitué de La chanson des vieux amants de Jacques Brel et de sa version turque intitulée Şarap Mevsimi [Saison du vin] (2012) interprétée par la (...)
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  3.  10
    Beyond “Made in China”: visual rhetoric and cultural functionality in translating the traditional Chinese totem Loong 龙.Ke Li & Zihan Xu - 2025 - Semiotica 2025 (263):159-184.
    Current inter-disciplinarity has rendered it feasible to utilize implements and methodologies to navigate around the communication of fashion at textual as well as material levels, reified by inter-semiotic and cultural translation. Fashion communication, from the perspective of post-translation studies, is a process of cultural translation with visual symbols as its text, visual rhetoric as its core meaning system, and visual stylists as its translator. This study takes one of the most formidable and awe-inspiring icons – the Chinese totem Loong 龙 (...)
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  4.  5
    Brand identity construction through the heritage of Chinese destination logos.Liling Liang & Cecilia Yin Mei Cheong - 2025 - Semiotica 2025 (263):241-277.
    This research investigates how multimodality is applied in logos to build a heritage brand identity for Chinese destinations. As a historical country, China is known for its huge reserves of cultural and natural heritage, which ideally offers abundant resources for developing its tourism industry. These can be taken advantage of in branding its destinations. Kress and van Leeuwen’s Visual Grammar was adopted in this study to conduct a qualitative analysis of the images and words of destination logos collected from 34 (...)
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  5.  8
    The beheading of James Foley: a crossing of gazes between East and West.Ainara Miguel-Sáez-de-Urabain, Ainhoa Fernandez-de-Arroyabe-Olaortua & Imanol Zumalde-Arregui - 2025 - Semiotica 2025 (263):89-109.
    This paper analyses “A Message to America,” the 2014 ISIS video that presents the beheading of American photojournalist James Foley. This short film served as a model for the more than 200 graphically violent videos posted online by the terrorist group before the fall of the caliphate in 2019. The main objective of this research is to question the truth-value of violent ISIS videos and to advocate a critical approach to them. To this end, four key issues need to be (...)
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  6. A semiotic analysis of the canonical image macro meme.Jemma Paek - 2025 - Semiotica 2025 (263):63-87.
    This article proposes a semiotic reading of the most widely recognized internet image macro memes (termed “canonical image macro memes” or CIMMs) and analyzes these memes as individual texts. It demonstrates that memes possess their own language, or system of signs, and form their own literature. By delineating the extent to which the visual and verbal components are customizeable image macro memes, this article strives to understand the language of CIMMs, and the processes and limitations by which meaning is generated. (...)
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  7.  3
    La marque comme service ayant une vision propre : une approche sémiotique des architectures de marques.Alain Perusset - 2025 - Semiotica 2025 (263):185-214.
    Résumé Depuis le milieu des années 1990, les spécialistes en brand management recourent à une variété de stratégies de marques fortement institutionnalisées et peu contestées. Or, un examen sémiotique de ces stratégies peut amener à questionner la façon dont ces architectures sont construites. L’objectif de cet article est de mettre en lumière les contradictions sémiotiques d’une partie de ces stratégies pour, d’une part, proposer un modèle d’architecture de marques sémiotiquement fondé, et, d’autre part, offrir une définition renouvelée du concept de (...)
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  8.  5
    An allegory of Fama and Historia: rumor studies, collective memory, and semiotics.Hongjin Song - 2025 - Semiotica 2025 (263):111-135.
    Compared with history, which is a compendium of statements of what happened in human past, rumors are a fleeting phenomenon that escapes scholarship from historiography. However, rumors, as the manifestation of local beliefs and the power relationships at the time, can expand the horizons of history by providing decentralized perspectives towards various events. The semiotic relationship between rumor and collective memory delves into respective cultures of social groups on both synchronic and diachronic planes. On the one hand, collective memory provides (...)
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  9.  7
    Spatial pedagogy: exploring semiotic functions of one teacher’s movement in an Active Learning Classroom.Xiaoqin Wu - 2025 - Semiotica 2025 (263):29-62.
    A teacher’s use of classroom space via embodied movement enacts a specific spatial pedagogy and has a significant impact on the nature of teaching and learning that can take place. The ubiquity and large expenditure in renovating university learning environments have not been accompanied by well-informed research due to a tendency to background embodied movement in pedagogic investigations. This paper explores the semiotic potentials and pedagogic functions of one teacher’s embodied movement in an Active Learning Classroom in a tertiary setting. (...)
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  10.  5
    Advertising fragrance through visual and audible information: a multimodal metaphor analysis of perfume commercials.Jiaqi Xu & Zi Yang - 2025 - Semiotica 2025 (263):215-239.
    According to conceptual metaphor, this study finds and categorizes three metaphors in perfume commercials: FRAGRANCE IS ATTRACTION, FRAGRANCE IS EMOTION, and FRAGRANCE IS OBJECT. Drawing on the analytical tool of multimodal metaphor analysis, the study further analyzes how perfume commercials complete the metaphorical operation mechanism of mapping from visual and auditory modes to olfactory. It is found that, different from the traditional definition of a concrete source domain and an abstract target domain in conceptual metaphors, the joint participation of multiple (...)
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  11.  2
    La machine crée, mais énonce-t-elle? Le computationnel et le digital mis en débat.Marion Colas-Blaise - 2025 - Semiotica 2025 (262):147-187.
    Résumé Dans cet article, il s’agit de montrer que si la machine (co)crée, elle ne (co)énonce pas, si l’on entend par « énonciation » l’acte métadiscursif de définir les conditions de possibilité de la production d’un texte verbal ou visuel, la gestion des modalités qui conduisent des virtualités et potentialités au stade de la réalisation ainsi que l’évaluation du processus a posteriori. D’une part, nous attardant sur la génération texte-image par DALL•E 3, mais aussi analysant des glitches, nous cherchons à (...)
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  12.  1
    La notion de vérité à l’épreuve de l’intelligence artificielle.Dario Compagno - 2025 - Semiotica 2025 (262):25-49.
    Pouvons-nous appliquer les notions traditionnelles de vérité et d’erreur à la production artificielle d’énoncés? A partir d’une tripartition proposée par Umberto Eco, l’article s’interroge sur la pertinence contemporaine des critères de vérité utilisés pour évaluer les énoncés humains. Il s’agit de remarquer que les énoncés artificiels ne sont pas vrais ou faux comme ceux produits par les humains, ce qui remet en question notre conception du langage. L’article identifie la spécificité et les limites de la génération automatique de langage dans (...)
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  13.  2
    Semiotics of artificial intelligence: enunciative praxis in image analysis and generation.Maria Giulia Dondero - 2025 - Semiotica 2025 (262):111-146.
    This paper explores the relation between images and databases in a twofold way. The first part examines image databases as sources for image computational analysis, while the second part studies image databases as sources for image generation (notably through the generative artificial intelligence model Midjourney). Image analysis and image generation will be analyzed through the concept of enunciative praxis. Traditionally, enunciative praxis concerns cultural transformations over the long term (the relation between sedimentation and innovation); in our case it will be (...)
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  14.  4
    Aspects of AI semiotics: enunciation, agency, and creativity.Maria Giulia Dondero, Juan Alonso Aldama & Massimo Leone - 2025 - Semiotica 2025 (262):1-3.
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  15.  1
    Les IA génératives visuelles entre perception d’archives et circuits de composition.Enzo D’Armenio - 2025 - Semiotica 2025 (262):213-257.
    Résumé Cet article aborde les intelligences artificielles génératives visuelles telles que Midjourney et DALL·E afin d’analyser leur fonctionnement sémiotique. Le point de départ est la définition de la discipline sémiotique proposée par Pierluigi Basso Fossali, décrivant celle-ci comme la science qui étudie la gestion sociale du sens, et qui s’articule en quatre sphères fondamentales : la perception, l’énonciation, la communication et la transmission. À partir de ce cadre théorique, l’objectif est de proposer et de décrire deux nouvelles configurations qui caractérisent (...)
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  16.  1
    Rationalités correctives et intelligence artificielle assistée : les doubles contraintes des humanités numériques.Pierluigi Basso Fossali - 2025 - Semiotica 2025 (262):71-109.
    Résumé Cet article explore la complexité de l’interaction entre l’Intelligence Artificielle (IA) et les rationalités humaines, en mettant l’accent sur les défis des humanités numériques. À travers une étude exploratoire, on articule deux perspectives : d’une part, la critique de l’idée que l’IA pourrait imiter ou reproduire fidèlement les rationalités humaines, et d’autre part, l’examen des limites et des possibilités de l’intelligence artificielle en tant que système autonome. L’analyse s’appuie sur des interactions prolongées avec ChatGPT, visant à tester les capacités (...)
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  17.  1
    ChatGPT and the others: artificial intelligence, social actors, and political communication. A tentative sociosemiotic glance.Federico Montanari - 2025 - Semiotica 2025 (262):189-212.
    The aim of this article is, on the one hand, to take up and discuss some key categories and concepts in semiotics, in an attempt to analyze the mechanisms underlying current artificial intelligence (AI) models, with a focus on ChatGPT. Although many of these concepts are already being debated, they remain crucial in relation to semiotic and sociosemiotic categories. Concepts such as generativity, perception, textuality, and the effects of meaning, as well as the notion of language itself, require a new (...)
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  18.  4
    The myth of meaning: generative AI as language-endowed machines and the machinic essence of the human being.Claudio Paolucci - 2025 - Semiotica 2025 (262):5-23.
    This article explores the intersection of generative artificial intelligence (AI) and human cognition through semiotics, proposing that generative AI offers a lens through which the essence of human being is revealed and through which semiotic enunciation and meaning can be radically reevaluated. Drawing on semiotic, philosophical, and neurodevelopmental frameworks, it argues that generative AI, as exemplified by language-endowed systems like ChatGPT and others, challenges traditional notions of meaning, subjectivity, and intelligence. By tracing the evolution of enunciation theories and their application (...)
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  19.  2
    From grammar to text: a semiotic perspective on a paradigm shift in computation and its usages.Andrea Valle - 2025 - Semiotica 2025 (262):51-69.
    Programming is a relevant semiotic activity, resulting in millions of lines of written code: the whole digital revolution is still rooted in writing as a semiotic activity. In relation to this, AI applications based on deep learning do not present particular features. They are standard computer programs relying on the von Neumann/Turing architecture. Yet there is an interesting epistemological difference. A distinction can be made between classical programming and machine learning. As the task for programming is always problem solving, in (...)
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