Along with the developments in social, scientific, and technological fields, today’s conditions are constantly changing and becoming much more complex. Humans must keep pace with the rapidly changing world, meet requirements, and solve various problems encountered with minimal damage. One of the most crucial obligations is to preserve the delicate balance between nature and culture to make it sustainable for humanity. This study is carried out pursuant to semiotics with an interdisciplinary perspective dealing with the relation of culture with nature (...) and the role of humans, as a subject, in this relation regarding both natural and cultural heritages of Latmos. The study examines the subject’s acts and possible influences on nature, culture, and society in the region. It is seen that there is an uphill battle between two different subjects; the reason for this is a conflict of interest encountered on individual and social planes. On the one hand, one of the subjects is aware of the positive effects of preserving natural and cultural values on society and its future. On the other hand, another subject is unaware of all these or is aware of them but ignores natural and cultural values and destroys them for the sake of self-interest. (shrink)

Literature for children is often designed to stimulate imagination through variants of the “real” world that we inhabit, expanding their potential for construing different possible worlds – variants that include imaginary characters like animals with human traits or toys that are somehow animated and conscious. Here we will examine one version of Margery William’s classic nursery tale The Velveteen Rabbit, or How Toys Become Real, where the theme of “real” and imaginary characters and worlds is construed both linguistically and pictorially. (...) We will show how the theme is construed in both text and image, and how the two complement one another, together keeping the two worlds apart while at the same time representing the Velveteen Rabbit’s transformation from toy rabbit to real rabbit. (shrink)

Among the many Central European scholars and intellectuals driven into exile across the Atlantic in the 1930s was the prominent Vienna psychologist Karl Bühler (1879–1963). Bühler had great difficulty establishing himself in his new home of the United States, despite his attempts to adapt his ideas to the American scene. In this paper, we look at one such attempt at adaptation, the unpublished manuscript of Bühler’s “Pocketbook on Practical Semantics,” an effort to turn the Sprachtheorie of his Vienna period into (...) a contribution to the applied semiotics and communications research popular in America at the time. Our paper represents the first detailed examination of the “Pocketbook” manuscript that places it in its context in the history of semiotics. (shrink)

In my work on Kant’s Transcendental epistemology, I criticize his three Critiques and show that none of them can solve the problems that Kant endeavored to solve; and he even, in a way, admitted it. In the first Critique, Kant attempts to solve the difficulties of the Cartesian Idealism and Humean Empirism, in combining them mechanically in his own Transcendental formalism and Sensual matter without being able to bridge the gap between them. In the second Critique, Kant endeavored to make (...) his Practical Reason of the a priori pure fact of formal morality into free moral conduct to materialize his ideal commonwealth of ends, but he could not bridge this gap. In his third Critique, Kant attempted to make the aesthetic reflective judgment of beauty objective, including of artworks, but failed to do so. The Peircean pragmaticist method can save the theory of knowledge both from the dogmatism of the metaphysical realists and from the inconsistency of the phenomenalists and holists. Peirce developed his epistemological realism in response to the difficulties of Kant’s transcendental epistemology, especially that of his three Critiques. It seems that in his late research Kant tries to follow Spinoza in the distinction between the causality in nature and the human inner causality as one’s Moral freedom and yet for Kant they operate in different domains to keep human freedom absolute, while the Spinozist conception of human freedom is in Nature and relative to human knowledge of reality and one’s relative power in Nature. Kant’s Anthropology from a Pragmatic Point of View is a continuation of his Transcendental critical philosophy, but also his intended empirical epistemology by which to develop a practical deviation from his Copernican Revolution in the direction of the Peircean contra-revolution in Pragmaticist epistemology. (shrink)

The meaning of matter is determined by our interpretations. Even food has its own frequencies, which can be aligned with the specific notes of a musical scale. When presented with a dish we might ask not only “how does it taste?” but also “how does it sound?.” Gastrofonia is defined not as the musical accompaniment to a cooking demonstration, but the actual sound of it: music is made by food. Built upon an experiment initiated by John Cage to try to (...) make music with objects, gastrofonia examines sound as a possible connection among the visual and material arts. Combining music with taste, musician Roy Paci identified a biosonic perception of food. This chapter aims to analyze the case of gastrofonia in light of the increased scientific and artistic interest in food characterizing our contemporary society, that is, an orthorexic society where food has become a specific form of language, a communicative vehicle through which we express our identity, interests, social-ethical choices, and new concepts of art. From a sociosemiotic perspective, the gastrofonic dish is an example of a textual polyphonic discourse combining different languages, related to the five senses in a performance that becomes a form of shared communication. (shrink)

Résumé Nous posons dans cet article que l’humour dans le discours publicitaire est un mécanisme privilégié de la communication multicanale et plurisémiotique pour transformer le discours marchand en pratique communicationnelle agissante. Dans son rapport à une normativité donnée comme potentiellement divergente, il est mobilisé dans le double objectif de construire un ethos décalé, identifiable et mémorisable pour le locuteur-annonceur, et de produire du plaisir intellectuel pour susciter la connivence du récepteur, qui devient ainsi co-énonciateur. Est alors interrogée la sémiosis de (...) ce discours publicitaire dont chaque élément est porteur de signification aux yeux du récepteur lors de l’acte d’énonciation. Par la lecture connivente que le processus induit, l’acte humoristique comme acte de parole du côté de la production vise ensuite à s’actualiser en acte d’achat proprement dit du côté de la réception. (shrink)

This paper offers a renewed construction grammar analysis of linguistic constructions in a diachronic perspective. The present theory, termed Agentive Cognitive Construction Grammar (AgCCxG), is informed by active inference (AIF), a process theory for the comprehension of intelligent agency. AgCCxG defends the idea that language bear traces of non-linguistic, bodily-acquired information that reflects sémiotico-biological processes of energy exchange and conservation. One of the major claims of the paper is that embodied cognition has evolved to facilitate ontogenic mental alignment among humans. (...) This is demonstrated by the results of a corpus study in which the patterns of association between verbs, the particle UP and argument structure in Old and Middle English have been studied. The conclusion is that, similar to biological systems, the linguistic sign system displays patterns of equilibrium and non-equilibrium. In other words, while in Old English usage near equilibrium was reached through the use of a conservative set of constructional semiotic templates (attachment patterns), associated with motor modalities, Middle English displays high rates of randomness resulting in a less stable, yet distinct, system of constructional attachment. (shrink)

Social semiotics is now widely regarded as one of the leading research areas. This study is the first attempt to present a holistic overview of social semiotics based on the data in the Web of Science core collection database from 2001 to 2020. The study investigates, among other issues, social semiotics’ publishing tendency, the most productive authors, countries, institutions, and hotspots. The results exhibit a steady rise in its publications and citations. The current analysis verifies the growing quantitative and qualitative (...) research contributions and influences of this field. Furthermore, what the journals focus on are the innovative and contemporary themes, manifested predominantly in sign, multimodality, gender, experimental semiotics, advertising, culture, and social media, which involve a wide range of methodologies to make the research more acceptable and constructive. These results are expected to offer refreshing insights that inspire scholars in formulating scientific agendas and advising their research strategies, thereby facilitating substantial contributions to the domain. (shrink)

Milan Kundera is one of the most influential writers in contemporary world literature. In his novels, there are many symbolic metaphors related to numbers, dreams, and animals. Combing through the plots of Kundera’s novels, we can discover that among all the numbers, seven and twenty are used most frequently. These two numbers have rich metaphorical meanings. Besides, there are many other digital metaphors in Kundera’s novels, including 6, 4, etc. Apart from number symbols, Kundera has also inserted various kinds of (...) dream symbols in his artistic creation. For Kundera, dreams are not just an individual’s physical and psychological activities, but also a continuation and supplement of real life. It can be concluded that dream narration is a perfect medium for the author to express his philosophical ideology. In addition, dream symbols also serve as an important medium for Kundera to demonstrate narrative skills and present important themes. In Kundera’s novels, animal symbols are integrated with the plots, revealing the personal traits of the relevant characters, and mirroring their spiritual world at the same time. Besides, Kundera also expressed his ecological ethics through the narration of animals’ death. In conclusion, the metaphorical meanings of different symbols in Kundera’s novels play an active role in highlighting the themes, revealing the inner thoughts of the characters, showing the special features of the characters, and expressing the author’s philosophical thoughts. These symbols help Kundera to break the limitations of time and space, which has become an important part of his polyphonic art. What’s more, Kundera has also tried to expand the original metaphorical meanings of these symbols to create some new poetic meanings. (shrink)

The ontological implications of the Peircean Categories, as set forth most clearly in Peirce’s summative architectonic statement, “New Elements,” and referenced elsewhere in Peirce’s body of writings, are examined with reference to the existent or physical universe. The Peircean universal ontological Categories Firstness, Secondness, and Thirdness are shown to give rise to a cosmos that is triadic and representational in essence. This immanently representational cosmos, denominated the “Book Universe,” is shown to be evidenced by the representational contours of both the (...) mathematical and of the conceptual framing of the three broad domains of theoretical physics, the quantum, classical, and relativistic domains. This triadic “Book Universe” model is both characterized and also contrasted with the “Block Universe” model, and is seen to incorporate both time and space as emergent representational characteristics, and to be manifest, qua triadic Representamen, in terms of a “foliated eternalism” that requires both antecedent and parallel cosmoi. (shrink)

In this paper, I try to expatiate on the poetic function of language on the basis of considerations by Jakobson and Waugh. I try to bring in the consideration that pragmatics plays an important role in elucidating the poetic function of language. Contextualism allows us to interpret a poem: referents must be fixed or need not be fixed due to the requirements of the discourse; citations are brought in through pragmatic ways; polyphony is achieved by taking into account the context (...) of previous analyses of a poetic text; the vicinity of a certain word, or concept or line is likely to affect the interpretation of a certain expression; the poetic text can take different forms, from graffiti to discourse at the market place, to discourse between lovers. All these forms of poetic text would not exist if the notion of poetry did not include the idea of semantic/pragmatic compression which is matched, in interpretation, by expansions. (shrink)

Museums’ structures, spaces, and exhibits are understood as semiotic resources that make spatial texts that communicate a discourse defined by the authorities of the museum or its curators. The current study follows a social-semiotic approach in analyzing the spatial discourse of the Children’s Museum in Amman. It demonstrates that interpersonal meanings are semiotically communicated to children visitors in the Museum by firstly establishing a “comfort-zone” and secondly by aligning children visitors into groups with shared qualities, attitudes, and dispositions of affiliation (...) and solidarity, and thirdly by providing abstract and material representations of the real world that encompasses participants, processes, events, and places. These interpersonal meanings produce a pedagogical discourse that semiotically addresses Jordan’s energy and water challenges, and that can “charge” the Museum’s role as a “Bonding Icon” that stands for shared communal ideals that Jordanians might identify with, or rally around. (shrink)

In this essay I will suggest that part of what makes the young Jamaican poet Ishion Hutchinson so remarkable is the fact that much of his work – in this age of “anything goes” post-postmodernism – is clearly modernist poetry, in both structure and effect. This structure will be that explained in my expanded version of Michael Riffaterre’s semiotic theory of poetry, which deals with modernist work. I will suggest that one of the distinctive features of the latter is that (...) a modern poetic text is distinguished by two underlying “matricial” propositions, each of which generates a set of variant images having the same underlying semantic structure. This paradigmatic method of signifying is unique to poetry. Each matrix is reassembled by the reader from a comparison of the images of each set. The matrices are linked syntagmatically in a variety of relations such as negation or difference of scale. This bimatricial relation (subject-sign) has an intertextual counterpart (object-sign) of similar structure but different lexicon. The interpretant of these two complex signs has a sociolectic counterpart of similar lexicon but different structure. The semantic contrast thus established produces innovation, which is the other distinctive feature of modern poetry. It turns out that much of Hutchinson’s innovative work is structured in this way. (shrink)

This study examines the Korean translations of a Japanese work Joshi no rongo [女子の論語/Women’s Analects] (Yuki, Ako [祐木亜子]. 2011. 女子の論語. Tokyo: Sunmark Publishing House), a modern interpretation of the Chinese classic The Analects, with a view to identifying how the paratexts of a translated text contributed, or hindered the reception of the work in the target culture. By drawing on Gérard Genette’s (1997 [1987]. Paratexts: Threshold of interpretation, Jane E. Lewin (trans.). Cambridge: Cambridge University Press) concept of “paratexts,” this study (...) both analyses translation shifts in the peritexts (e.g., cover, foreword, table of contents) and the epitexts (reviews) of the Korean translations. The analysis shows that the additions and rearrangements of some paratextual elements in the Korean translation further reinforced the traditional view presented in the source text, which ironically brought about heavy criticisms of the original Japanese text and resulted in the Korean retranslation of the work. The scrutiny of peritexts and epitexts in this article will enhance our understanding of the interactions between the translator, the publisher, and the public readers, which jointly contextualize the production and reception of a translated work in a given culture. (shrink)

This paper introduces a manual movement performed recurrently by German children in the age range of four to six. Based on the movement gestalt and its meaning, we termed it the Slapping movement. All forms identified in the data were performed with a communicative function, yet they showed different degrees of “gesturality.” To be more precise, we observed versions that clearly count as actions or gestures, but we also observed transitional forms between them. Based on a thorough analyses of form, (...) meaning, and context we determined variations of the Slapping gesture that showed different degrees of abstraction from action to gesture in a semiotic sense. These degrees are distinguished by modifications in the execution of the movement and different levels of form stability, environmental coupling, and representational complexity. (shrink)

Autocommunication, communication with oneself, may become distinct from communication with an “other” both in form and function. Autocommunication has a special role in the development of thinking in small children, as differentiation of speech for oneself, known as “private speech,” from communication for social purposes entails the child’s organization of her or his own cognition and behavior with the aid of symbols. Recent studies have suggested that speech distinctly for the child him or herself is particularly observable during what is (...) called “crib speech” and thus it appears to support already early language acquisition. The purpose and functions of crib speech in child development have been topics of interest until recently, but they are still debated. In autocommunication, instead of transfer of signs from one mind to another as when in communication with an “other,” there is transfer of signs from one state of mind to another, as in the case of recalling something with the help of signs. Next to this mnemonic type autocommunication, Juri Lotman was interested in the type in which textual devices within a text guide the communicative interpretation in relation to the text itself, particularly characteristic to poetry. The paper provides a semiotic analysis of crib speech in terms of Lotman’s concept of autocommunication explaining its particular appearance both in form and content, as well as what initiates and inspires it for the small child and why does it bring such joy. From the point of view of semiotics, crib speech presents as an exceptionally rich phenomenon. In addition to being small children’s language practice, crib speech appears as language play, if not poetry, serving as a modelling system for enacting and representing the world as it appears for the small child. (shrink)

Philodemus’ De signis is one of the classical texts of greatest semiotic interest. It reports the debate which arose between the Epicureans and an opposing school, usually identified as the Stoics, concerning semiotic inference. The Epicureans proposed to construct semiotic inferences based on generalizations resting on similarity, ultimately configuring their method as a form of induction. Their opponents attacked the Epicurean proposal in a twofold way: on the one hand, they argued that the Epicureans’ method intrinsically lacked cogency, invalidating their (...) inferences from a logical point of view. On the other, they criticized the notion of similarity, arguing that it is generally a vague notion, and in some cases impossible to implement, as when one is faced with unique cases. The debate is very complex and is divided into replies and rejoinders. The ultimate impression one gets is that the Epicureans were able, for the first time in antiquity, to propose a real method to construct semiotic inferences, even though the latter were subject to fallibility, while their opponents did not propose a method, but a test, “elimination,” able only to check the logical soundness of semiotic inferences. In doing so, they placed themselves in a tradition extending back to the theory of signs formulated – albeit in a significantly different way – by Aristotle. (shrink)

This article is about the signs during the creative stage of one’s self-development. With the acceptance of the creative act as an existential phenomenon, the research considers the creative process as a genuine expression that has been actualized during one’s search for his/her existence. An artist reflects his/her existential being through his/her work to construct an original self, by facing the world and within the struggle to construct the new self that stands beyond confusion. Tarasti’s philosophical approach to “existential semiotics” (...) will be applied to the existential being of the artist Alev Ebuzziya Siesbye, and her creative act will be analyzed by means of the modalities, the semiotic square of being/doing, and the sign processes evident in the field of art. Siesbye’s existential personality and creative acts have been discussed by looking at what she has done in terms of her attitude on clay; her position in the contemporary art world and her artistic interrogations has been discussed in the existential being of the artist with the existential signs. (shrink)

The coevolution of objectivity and subjectivity and the nature of both their division and connection are central to this paper. Section 2 addresses the nature of meaning from the subjective perspective. Initially, I examine the meaningful engagement that exists between the unicellular organism and its environment. In this respect, I focus on the ontological importance of the qualitative biochemical assimilation of the physical rather than on the evolution of form and function. In Section 3, I broaden the discussion to include (...) multicellular organisms and introduce the idea that meaning, at various levels, qualifies different objective and informational constructs of the world. These determine the character of interactive engagement and reveal much about the way in which an agent signifies the external. In Section 4, I review Darwinian evolution from the position of the existential self. I emphasize that meaning is that which qualifies the human concept of objectivity, rather than that objectivity is that which will help humankind qualify or understand meaning. Ultimately, this outlook challenges scientific disciplines that have tended to obscure the relevance of meaning and sought, instead, to explain it from an epistemological footing. In its overall scope, I try to establish the view that the subjective and objective domains are more nuanced, layered, and intertwined ontologically than the default stance that presents a binary juxtaposition between the two. (shrink)

School badges, though an integral part of education’s “aesthetic order,” of its signage and apparel, have not been the subjects of much of analysis. In addressing this oversight, the following paper examines the badges of New South Wales government schools and argues that like their counterparts elsewhere in the world, they draw on heraldic models and are constructs of colors, names, motifs, and mottoes that in various ways have local cogency and significance. For example, many badges draw on Australia’s flora (...) and fauna or refer to aspects of its colonial history and thereby induct pupils into the nation’s identity. Some schools, under the pressure to be more business-oriented, have turned their back on the traditional badge in favor of logos and slogans that, arguably, are more commensurate with their times. (shrink)