14 found

Year:

  1. “Authentically Disney, Distinctly Chinese” and Faintly American: The Emotional Branding of Disneyland in Shanghai.Ming Cheung & William McCarthy - 2019 - Semiotica 2019 (226):107-133.
    Since the 1980s Disney has opened a new overseas theme park every decade. After finding success in Tokyo in 1983, subsequent parks in Paris and Hong Kong have struggled to profit financially and connect culturally with locals. For Shanghai in 2016, Disney utilized a new discourse for the parkʼs development and configuration termed “authentically Disney, distinctly Chinese.” In this paper, Disneyʼs emotional branding strategy for Shanghai Disneyland is analyzed using a framework of five antecedents for creating affective attachment to brands. (...)
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  2.  1
    L’énonciation et l’avènement de Gaston Lagaffe.Claude Duée - 2019 - Semiotica 2019 (226):1-27.
    Résumé Gaston Lagaffe est apparu en 1957 dans la revue Spirou dans une vignette au milieu d’une page de texte. Dans ce genre de revue de l’époque, le texte côtoyait la bande dessinée éditée sous la forme d’un feuilleton qu’un jour par semaine les jeunes allaient chercher avec avidité afin de savoir ce qui était arrivé à leur personnage préféré. C’est dans ce contexte qu’est né le personnage Gaston. Sa consolidation en tant que personnage puis héros se fait petit à (...)
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  3.  4
    “Presentation” and “Representation” of Contents as Principles of Media Convergence: A Model of Rhetorical Narrativity of Interactive Multimedia Design in Mass Communication with a Case Study of the Digital Edition of the New York Times.Fee-Alexandra Haase - 2019 - Semiotica 2019 (226):89-106.
    This article presents a model and a case study of the narrative structures that are present in the interactive media design of multimedia applications in the mass media. As basic categories for the history and structure of media, we employ the model of the modes of the physical, analog, and digital presentation/representation. In this case study of the online edition of the New York Times, we have the case of a newspaper that in the digital edition employs multi-media applications. Contrasting (...)
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  4.  4
    The Semiotics of Common Sense: Patterns of Meaning-Sharing in the Semiosphere.Massimo Leone - 2019 - Semiotica 2019 (226):225-241.
    Name der Zeitschrift: Semiotica Jahrgang: 2019 Heft: 226 Seiten: 225-241.
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  5.  1
    Sémiotique de la /lumière/ et de l’/obscurité/ de L’Ile de la fée d’Edgar Poe, et Pierre et Jean de Guy de Maupassant, à La Route d’Altamont de Gabrielle Roy, et L’Assassinat de la Via Belpoggio d’Italo Svevo.Pierre-Antoine Navarette - 2019 - Semiotica 2019 (226):243-269.
    Résumé Le présent article analyse d’un point de vue sémiotique les rapports entre la /lumière/ et l’/obscurité/ et les catégories discursives au sein d’un corpus de quatre textes de la littérature du dix-neuvième et vingtième siècle. Il s’agit de montrer que les propriétés physiques et sensibles fondent les structures sémio-narratives et orientent les catégories axiologiques, thymiques, spatiales et temporelles. Autrement dit, on observe une primauté de la lumière et de l’obscurité en tant que catégories organisées en structure élémentaire qui génère, (...)
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  6. A Lonerganian-Bakhtinian Novelization of Inculturation.Cyril Orji - 2019 - Semiotica 2019 (226):271-287.
    I wish to correlate Bernard Lonergan’s functional specialty Communications with Mikhail Bakhtin’s notion of novelistic discourse with the goal of teasing out how the Bakhtinian notion of discourse furthers on-going reflection on inculturation. Theology as a highly differentiated and specialized reflection on religion bears fruit in the final stage of theological reflection. This fruit – inculturation – can be explained using different constructs. This paper privileges the Bakhtinian construct in that it addresses “the life and behavior of discourse in a (...)
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  7.  2
    Form and Non-Linear Continuity:The Development of the Idea of Clusterin Peirce’s Thought.Julia Ponzio - 2019 - Semiotica 2019 (226):153-168.
    The question of form in Peirce’s early thought constitutes the starting point of his reflection on the connection models of the parts of continua. I will show how, interpreted as reason rather than as cause, form becomes a productive event. In this productive event the form, as “condition of possibility of the relation of the elementary parts of representation” becomes a modeling dynamic which, starting from interpretation, allows initiation of the process of the passage from substance to being. The problem (...)
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  8.  1
    Branding and Communities: The Normative Dimension.Bent Sørensen - 2019 - Semiotica 2019 (226):135-152.
    Name der Zeitschrift: Semiotica Jahrgang: 2019 Heft: 226 Seiten: 135-152.
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  9.  2
    “Atmos-Fear”: A Psycho-Semiotic Analysis of Messages in New York Everyday Life.Luca Tateo - 2019 - Semiotica 2019 (226):169-184.
    We live in societies emphasizing security and its complementary side of fear. In this work, I analyze the peripheral messages disseminated in the urban environment, whose function is that of regulating human and collective conduct through orienting specific forms of affective meaning-making. According to the perspective of Cultural Psychology of Semiotic Dynamics, affect and cognition work always together. Affect has the primacy in the relationship with the world and on top of affective distinctions we build conceptual distinctions. Thus, I describe (...)
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  10.  2
    Transcoding Identity: Assemblages Between Man and Machine Beyond the Cyborg Archetype – a Semiotic Route.Javier Toscano - 2019 - Semiotica 2019 (226):49-71.
    The way we perform identity in everyday situations nowadays is affected in very concrete ways by our interactions with technology. However, our conceptual understanding of such exchanges has been limited to a handful of concepts or narrative devices, which have proved their limits when facing extreme complexity. This paper develops a proposal to reexamine various possible assemblages between man and machine – at the level of the self-awareness and self-signifying of an individual vis à vis technological-based entities – by revisiting (...)
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  11.  2
    Stereotyping in Representing the “Chinese Dream” in News Reports by CNN and BBC.Jiayu Wang - 2019 - Semiotica 2019 (226):29-48.
    This paper examines how the slogan of the “Chinese Dream” is represented in two western news reports on the CNN and the BBC websites. They are among the first news reports which introduce the “Chinese Dream” into the US and the UK, respectively. The analysis of both the verbal news texts and the visuals shows that the reporters use different discursive strategies to manipulate the ideological orientation of the social actors and social actions in discourse. Through the analysis, this study (...)
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  12.  4
    The Ontology of Yentl: Umberto Eco, Semiosis, Mimesis, Closets and Existence, and How to Read “Yentl the Yeshiva Boy”.Joel West - 2019 - Semiotica 2019 (226):209-224.
    Isaac Bashevis Singer’s short story “Yentl the Yeshiva Boy”.) needs to be read in the light of traditional Jewish sources. The question is, how does it stand up to modern hypotheses of gender construction? Yentl was originally published in Yiddish and was translated to English in the latter half of the twentieth century. We will see that the context within which to understand the story properly is encoded in the story itself, as Umberto Eco explains in his The Role of (...)
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  13.  4
    Semiotic Space Invasion: The Case of Donald Trump’s US Presidential Campaign.Peter Wignell, Kay O’Halloran & Sabine Tan - 2019 - Semiotica 2019 (226):185-208.
    This paper uses a social semiotic perspective to analyze Donald Trump’s domination of media coverage of the US presidential campaign from 16 June 2015, when he announced his candidacy for nomination as the Republican candidate until 8 November 2016, when he was elected as President of the United States. The paper argues that one of the keys to Donald Trump’s domination of media coverage was that, in presenting himself and his agenda, he foregrounded interpersonal meaning by making himself the focus (...)
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  14.  4
    Semiotic Interpretation of a City Soundscape.Papatya Nur Dokmeci Yorukoglu & Ayse Zeynep Ustun Onur - 2019 - Semiotica 2019 (226):73-87.
    This work presents a semiotic perspective of aspects of a soundscape evaluation of the city, Supino located in the Province of Frosinone in the Italian region of Lazio. The data and sound sample collection was accomplished through the soundwalk technique undertaken by students of Çankaya University, School of Architecture during the ‘Third International Summer School in Supino’ 17–24 August 2014. For the soundscape evaluation, three zones were identified in Supino as urban, suburban, and intersection. A total of nine samples across (...)
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