The implementation of a National Ecological Network poses a significant challenge to the Dutch government. The establishment of this ecological network has led to conflicts among various interest groups in the public sphere, each of which defends its own interests. In this struggle for recognition communication fulfils an important role. This article contends that the discourse about nature is driven by deep frames, is comprised of values and is rooted in world-views. The insight that worldviews play a role elucidates the (...) various positions in the debate and shows normative dimensions in communication. This article argues that the network society, more than ever, requires the government to be explicit about its normative choices. (shrink)