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  1.  1
    The Aryan Race of Animals.Francesco Buscemi - 2021 - American Journal of Semiotics 37 (3):329-350.
    This article analyses the role of colour in the representation of animals in Nazi propaganda. It demonstrates that colour, as applied to animals, was a communicational strategy of paramount relevance in setting boundaries and creating differences between the Nazis and their enemies. Drawing on propaganda studies, colour studies, and representational zoosemiotics, it semiotically investigates visual items published from 1923 to 1945. The results show that Nazi propaganda created an Aryan race of animals via colours. In fact, white animals always supported (...)
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  2. Peirce, Dewey, and the Aesthetics of Semioethics.Deborah Eicher-Catt - 2021 - American Journal of Semiotics 37 (3):161-192.
    This essay interrogates the aesthetic ground of Ponzio and Petrilli’s 2003 concept “semioethics” as activated by what they call a “logic of otherness”. I take my lead from Charles S. Peirce’s assertion that “Ethics, or the science of right and wrong, must appeal to Esthetics for aid in determining the summum bonum". Given that Peirce’s esthetics, depicted as the first of his normative sciences, “ought to repose on phenomenology”, I offer a communicological analysis. To accomplish this, I turn to fellow (...)
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  3. Ivo Osolsobě on General Semiotics in the Czech Tradition.Vít Gvoždiak - 2021 - American Journal of Semiotics 37 (3):243-265.
    This paper attempts to reconstruct Ivo Osolsobě’s criticism of the notion that the Prague Linguistic Circle stood for or did, in fact, introduce general semiotics to Czechoslovakia. In the first part, it presents the wider context of the origins of Osolsobě’s critique. In the second part, it discusses the definition and analysis of the main reasons for this criticism and sketches an alternative for general semiotics in the form of cybernetics and theater semiotics. The final section deals with the position (...)
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  4. Interview.Šárka Kadavá & Jordan Zlatev - 2021 - American Journal of Semiotics 37 (3):317-327.
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  5. On Peirce’s Earliest Conception of Metaphysics.Michal Karľa - 2021 - American Journal of Semiotics 37 (3):267-288.
    In this paper, I explore Peirce’s initial conception of metaphysics as developed in his “Treatise on Metaphysics”. Peirce claimed therein that the idea of metaphysics was three-fold, with its three perspectives consisting of its definition, object, and method. Since Peirce defined metaphysics as the “philosophy of primal truths”, I initially focus on elaborating upon what these “primal truths” are and illustrate that they are analytical propositions resulting from the logical analysis of the general constitution of a mental state to its (...)
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  6.  3
    Precarity and Insecuritas, Between Fear of the Other and Apprehension for the Other.Susan Petrilli & Augusto Ponzio - 2021 - American Journal of Semiotics 37 (3):193-227.
    The sense of precarity is specifically human. It accompanies the consciousness that “what is” is in becoming and can stop being. All lifeforms live through signs, but we humans are also endowed with a capacity for metasemiosis. As semiotic animals, we have self-consciousness, feel responsibility, and feel apprehension: we are consciously aware of our subjection to precarity. G. Semerari called it insecuritas, in relation to both self and others. Fear “of the other” entails a threefold genitive: object, subject, and ethical (...)
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  7. Agency as Semiotic Fabrication.Martin Švantner - 2021 - American Journal of Semiotics 37 (3):289-315.
    This text shows that Latour’s methodological displacement of the theory of sign into the realm of the general semiological narrative itself truncates his own theory of sign from its essential part, which is a tradition derived from the work of C. S. Peirce. This reduction of the general theory of sign is not just a matter of the given theoretical and methodological jargon or arbitrarily chosen expressions; it also has binding ontological suppositions and consequences. A debate on the semiotic-ontological aspects (...)
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  8. Introduction.Martin Švantner - 2021 - American Journal of Semiotics 37 (3):231-242.
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  9.  1
    Critical Global Semiotics. [REVIEW]W. John Coletta & Ryan T. Polacek - 2021 - American Journal of Semiotics 37 (1-2):141-155.
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  10.  2
    Transcendentalist Encounters with a Universe of Signs.Nicholas L. Guardiano - 2021 - American Journal of Semiotics 37 (1-2):5-45.
    This essay aims to identify a semiotic consciousness found in New England Transcendentalism, consisting of the worldview that signs are pervasively present throughout nature and society. It finds that this worldview exists as a historical strand of thought stretching through the 19th century and, ultimately, further beyond, thereby making up an early movement in American semiotics. In this context, I furthermore see Transcendentalist thought informing the backdrop of Charles Peirce’s groundbreaking theory of signs later in the century, especially his metaphysical (...)
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  11.  3
    Jaspers on Communicology.Thaddeus Martin - 2021 - American Journal of Semiotics 37 (1-2):99-122.
    A semiotic phenomenology of the scission point boundary condi-tion between Karl Jaspers’s concepts of existence and Existenz reveal them as fundamental distinctions that can manifest in healthy or pathological forms of communication, including the “inner action” of the competing “voices” “heard” by the patient undergoing treatment. My analysis illustrates that the mind, for Jaspers, represents how communicability as truth involves us in a natural rhetorical relationship with a society. In this analysis, I frame the problematic boundary between existence and Existenz (...)
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  12.  2
    Semiotics and the Suburbs.Geoffrey Ross Owens - 2021 - American Journal of Semiotics 37 (1-2):71-98.
    The term “Suburb” conjures up a range of images—from the African shanty towns to the affluent exurbs of major cities across Europe and North America. In nearly all cases, the emergence of suburbs is predicated upon the growth and diversity of cities, thus suggesting there is an evolutionary corollary to the evolution of complex societies. This article has two aims: first, to explore Peirce’s phenomenological tripartite evolutionary scheme as a way in which to rein in the disparate portrayals of suburban (...)
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  13.  2
    Semioethics and the Average Life.Ionut Untea - 2021 - American Journal of Semiotics 37 (1-2):47-69.
    Concerning the public cultivation of the philosophical vocation, it can be said that some people become sowers, others become reapers, and still others, followers. However, from the followers’ perspective, sometimes the reapers may appear as sowers because they harvest ideas that they did not plant. In the context of globalization, those whose lives have been traditionally deemed “average”—and therefore insignificant—may become critical sources of inquiry for philosophy when it is seen as a way of life. I draw inspiration from semioethics, (...)
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