Abstract

The purpose of the article is the explication of fashion as a subject of social-philosophical analysis. The thought of modern scientists according to the lack of long-term scientific review of fashion is traced, that is connected with its definition exclusively as part of everyday life of the individual. Interdisciplinary fashion as an object of scientific study is emphasized. Theoretical approaches and classification of the definition and genesis of fashion are analyzed. It is proved that the theoretical concept of fashion is inextricably linked to social processes in society, which led to the dominance of the concept of social differentiation in the genesis of fashion. It is emphasized that some concepts are not only theoretical approaches to the explanation of the essence of fashion and also reveal its characteristics, regardless of its specific, historical and social periods. The attention is made that the current social conditions create a space that contributes to the desire of the individual to fashion not only as consumer but also as a mechanism to create own attractive image. It is proved that fashion is presented in the form of a sign which encodes the social situation of the individual through his visual perception. Subjective aspect of the phenomenon of fashion in the form of creation of designers and individuals is traced. Within the social philosophy at the individual level the consideration of new aspects is possible: identification, fulfilment, interaction with representatives of various religious and cultural groups, the consumption of material production, and others. At the under individual level it is possible to determine the mechanism of the genesis and subsequent existence, transformations of the phenomenon of fashion, based on social processes. The possibilities of creating an integrated fashion using the concept of social philosophy are demonstrated; it will restore the scientific status of the matter and reveal its new research prospects.