The Reality of the Effectiveness of Electronic Marketing in Technical Colleges in Palestine

Samy S. Abu-Naser
North Dakota State University (PhD)
The study aimed to identify the reality of the effectiveness of electronic marketing in the technical colleges in Palestine. The analytical descriptive method was used in the study. A questionnaire of 16 items was randomly distributed to the technical colleges in Gaza Strip. The sample of the study consisted of (205) employees of these colleges. The response rate was 74.5%.The results showed that the technical colleges achieved a high level of use of electronic marketing, with a relative weight of 70.24%. There is a high level of e-marketing (Electronic advertising (71.75%), electronic promotion (74.75%), news groups (66.03%), and communication with the student audience (68.73%)). There exists a statistically significant relationship between the organization's smart dimensions and sustainability in the technical colleges in Gaza Strip. The results also confirmed the existence of differences in the application of electronic marketing between faculties investigated in the Gaza Strip. The researchers suggest a number of recommendations, the most important of which are: the need to direct marketing through social networks and use this network to market through them, follow-up of the pages of the colleges and open the door for dialogue and communication and respond to all inquiries. Technical colleges should put electronic marketing in their strategic marketing plan.
Keywords e-marketing  e-advertising  e-promotion  newsgroups  outreach to students  technical colleges
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