Abstract

Many faith-based organizations, especially the Nigerian Baptist Convention, have deployed many means to promote peaceful coexistence in the society in an attempt to achieve Goal 16 of the Sustainable Development Goals of the United Nations. One such means is mediative dialogue through social media. As the world has metamorphosed digitally and social media changes communication means globally, using social media through mediative dialogue will likely improve promoting peaceful coexistence through mediative dialogue by faith-based organizations. The study examined how the Convention’s pastors use social media to promote peaceful coexistence through mediative dialogue in Baptist churches within the Ibadan metropolis. The study was done through three qualitative research methods: sample surveys, semi-structured interviews, and document analysis. The study focused on Facebook, Twitter, WhatsApp, and Telegram. The study discovers that many Baptist pastors in Ibadan have been using at least one social media platform. The study is corroborated by reviewing other related literatures. Specific responses and reviews were also given on each of the focused social media platforms. The study is concluded by giving some recommendations to faith-based organizations generally and pastors of the Nigerian Baptist Convention specifically on how to deploy social media in the process of promoting peaceful coexistence in the society through mediative dialogue.