Journal of Business Ethics 54 (1):81-95 (2004)

Abstract
In this paper we theorize that cognitive ethical orientations play an influential role in the beliefs of consumers when faced with different ranges of moral dilemmas. We examine this proposition in transitional Eastern Europe and results from a sample of 210 Romanian consumers suggest that Romanians are faced with a moral situation where low levels of Machiavellianism and high levels of idealism appear to relate to a higher ethical concern about passively benefiting at the expense of others
Keywords Philosophy   Ethics   Business Education   Economic Growth   Management
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Reprint years 2005
DOI 10.1023/B:BUSI.0000043502.51559.ca
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References found in this work BETA

Ethical Beliefs of Chinese Consumers in Hong Kong.Andrew Chan, Simon Wong & Paul Leung - 1998 - Journal of Business Ethics 17 (11):1163-1170.

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