Marketing Research Ethics: Researcher’s Obligations toward Human Subjects

Journal of Academic Ethics 6 (2):153-160 (2008)
  Copy   BIBTEX

Abstract

This paper addresses the growing concern over violation of research ethics in marketing, in particular rights of human subjects in fieldwork, notably the right to informed consent; right to privacy and confidentiality; and right not to be deceived or harmed as a result of participation in a research. The paper highlights the interaction of the three main parties involved in most marketing research: the sponsoring organization (client or user), researcher, and participant in the survey, focusing on researcher’s ethical responsibilities in interacting with human subjects in surveys. The paper stresses the importance of ethical integrity in marketing research and emphasizes the need to establish a universal model for regulatory requirements and well institutionalized practice of ethical research.

Links

PhilArchive



    Upload a copy of this work     Papers currently archived: 92,227

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Similar books and articles

Ethics in human subjects research: Do incentives matter?Ruth W. Grant & Jeremy Sugarman - 2004 - Journal of Medicine and Philosophy 29 (6):717 – 738.
Research participation as a contract.Craig Lawson - 1995 - Ethics and Behavior 5 (3):205 – 215.
Report on the National Commission: Good as Gold. [REVIEW]George J. Annas - 1980 - Journal of Law, Medicine and Ethics 8 (6):4-4.
Responsible conduct of research.Adil E. Shamoo - 2009 - New York: Oxford University Press. Edited by David B. Resnik.
Non-human primates: the appropriate subjects of biomedical research?M. Quigley - 2007 - Journal of Medical Ethics 33 (11):655-658.

Analytics

Added to PP
2009-01-28

Downloads
127 (#144,138)

6 months
5 (#648,432)

Historical graph of downloads
How can I increase my downloads?

Citations of this work

No citations found.

Add more citations

References found in this work

Technical skills and the ethics of market research.Pavlos Michaelides & Paul Gibbs - 2005 - Business Ethics, the Environment and Responsibility 15 (1):44–52.
Technical skills and the ethics of market research.Pavlos Michaelides & Paul Gibbs - 2005 - Business Ethics: A European Review 15 (1):44-52.

Add more references