Journal of Business Ethics 48 (3):229-236 (2003)

Abstract
The purpose of this article is to examine three different approaches to autonomy in order to demonstrate how each leads to a different conclusion about the ethicality of advertising. I contend that Noggle's belief-based autonomy theory provides the most complete understanding of autonomy. Read in conjunction with Arendt's theory of cooperative power, Noggle's theory leads to the conclusion that advertising does not violate consumers' autonomy. Although it is possible for advertisers to abuse the power granted them by society these abuses do not constitute a violation of consumers' autonomy
Keywords Philosophy   Ethics   Business Education   Economic Growth   Management
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DOI 10.1023/B:BUSI.0000005784.48184.d6
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Irrational Advertising and Moral Autonomy.Alonso Villarán - 2017 - Journal of Business Ethics 144 (3):479-490.
A Framework for Assessing Immorally Manipulative Marketing Tactics.Shlomo Sher - 2011 - Journal of Business Ethics 102 (1):97-118.

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