Autonomous Consumption: Buying Into the Ideology of Capitalism\011Anne Cunningham [Book Review]

Journal of Business Ethics 48 (3):229-236 (2003)
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Abstract

The purpose of this article is to examine three different approaches to autonomy in order to demonstrate how each leads to a different conclusion about the ethicality of advertising. I contend that Noggle's belief-based autonomy theory provides the most complete understanding of autonomy. Read in conjunction with Arendt's theory of cooperative power, Noggle's theory leads to the conclusion that advertising does not violate consumers' autonomy. Although it is possible for advertisers to abuse the power granted them by society these abuses do not constitute a violation of consumers' autonomy

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References found in this work

Power: A Radical View.Steven Lukes & Jack H. Nagel - 1976 - Political Theory 4 (2):246-249.
Persuasive Advertising, Autonomy, and the Creation of Desire.Roger Crisp - 1987 - Journal of Business Ethics 6 (5):413 - 418.
Advertising and Behavior Control.Robert L. Arrington - 1982 - Journal of Business Ethics 1 (1):3 - 12.
Advertising and Deep Autonomy.Andrew Sneddon - 2001 - Journal of Business Ethics 33 (1):15 - 28.

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