Abstract
This paper argues for the existence of two levels of stakeholder dialogue: a micro and a macro level. The first is the one companies have with their own stakeholder groups, the second is a broader social debate among different agents about the role of business in society. The paper argues why the macro level matters for CSR and why it can be called a dialogue. It also underlines the importance of mutual perceptions in the macro-dialogue. For this purpose we present a research done in Spain about how different stakeholder groups perceive each other in relation to CSR and how they perceive the dialogue process
Keywords Business and Professional Ethics  Conference Proceedings  Social Science
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ISBN(s) 978-0-9763264-4-1
DOI iabsproc20071885
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