The relationship between culture and perception of ethical problems in international marketing

Journal of Business Ethics 15 (11):1199 - 1208 (1996)

This research study sought to identify whether there is a relationship between ethical perceptions and culture. An examination of the cultural variables suggests that there is a relationship between two of Hofstede's cultural dimensions (i.e., Uncertainty Avoidance and Individualism) and ethical perceptions. This finding supports the hypothetical linkage between the cultural environment and the perceived ethical problem variables posited in Hunt and Vitell's General Theory of Marketing Ethics (1986)
Keywords No keywords specified (fix it)
Categories (categorize this paper)
DOI 10.1007/BF00412818
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

Our Archive

Upload a copy of this paper     Check publisher's policy     Papers currently archived: 39,626
Through your library

References found in this work BETA

Add more references

Citations of this work BETA

View all 30 citations / Add more citations

Similar books and articles


Added to PP index

Total views
145 ( #46,657 of 2,325,956 )

Recent downloads (6 months)
8 ( #175,221 of 2,325,956 )

How can I increase my downloads?


My notes

Sign in to use this feature