Oxford University Press (2010)
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This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel ...
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| Keywords | Marketing Philosophy Marketing Social aspects |
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| ISBN(s) | 0199578079 9780199578061 0199578060 9780199578078 |
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Chapters BETA
Reconnecting Marketing to 'Market-Things': How Grocery Equipment Drove Modern Consumption (Progressive Grocer, 1929-1959).Franck Cochoy
Product Tastes, Consumer Tastes: The Plurality of Qualification in Product Development and Marketing Activities.Sophie Dubuisson-Quellier
The Unexpected Effects of Gas Market Liberalisation: Inherited Devices and New Practices.Thomas Reverdy
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2011-04-22
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