Journal of Business Ethics 76 (1):55 - 68 (2007)
Abstract |
Facing increased competition, universities are driven to project a positive image to their internal and external stakeholders. Therefore some of these institutions have begun to develop and implement corporate identity programs as part of their corporate strategies. This study describes a Turkish higher education institution’s social responsibility initiatives. Along with this example, the study also analyzes a specific case using concepts from the Corporate Identity and Corporate Social Responsibility literature. The motives leading the university to manage its corporate identity, the social responsibility initiatives in the local and national communities, and the possible benefits of these initiatives for the parties involved are all identified. The major finding is that philanthropy is one of the main elements of Istanbul Bilgi University’s corporate identity program and that the university has altruistic motives for its social responsibility initiatives.
|
Keywords | corporate identity corporate social responsibility corporate philanthropy university Turkey |
Categories | (categorize this paper) |
DOI | 10.1007/s10551-006-9274-3 |
Options |
![]() ![]() ![]() ![]() |
Download options
References found in this work BETA
Motives for Corporate Philanthropy in El Salvador: Altruism and Political Legitimacy. [REVIEW]Carol M. Sánchez - 2000 - Journal of Business Ethics 27 (4):363 - 375.
The Ethics of Corporate Social Responsibility and Philanthropic Venturesl.Myrna Wulfson - 2001 - Journal of Business Ethics 29 (1-2):135 - 145.
The Socially-Responsible University: Talking the Talk While Walking the Walk in the College of Business. [REVIEW]Ronald Paul Hill - 2004 - Journal of Academic Ethics 2 (1):89-100.
Universities and the Promotion of Corporate Responsibility: Reinterpreting the Liberal Arts Tradition. [REVIEW]Darryl Reed - 2004 - Journal of Academic Ethics 2 (1):3-41.
Practical Implications of Educational Background on Future Corporate Exceutives' Social Responsibility Orientation.John P. Angelidis & Nabil A. Ibrahim - 2002 - Teaching Business Ethics 6 (1):117-126.
View all 6 references / Add more references
Citations of this work BETA
When Suits Meet Roots: The Antecedents and Consequences of Community Engagement Strategy. [REVIEW]Frances Bowen, Aloysius Newenham-Kahindi & Irene Herremans - 2010 - Journal of Business Ethics 95 (2):297 - 318.
A Text Mining-Based Review of Cause-Related Marketing Literature.João Guerreiro, Paulo Rita & Duarte Trigueiros - 2016 - Journal of Business Ethics 139 (1):111-128.
What Do We Know About Corporate Philanthropy? A Review and Research Directions.Wonsuk Cha & Ujvala Rajadhyaksha - forthcoming - Business Ethics: A European Review.
Influence of National Institutions on the Corporate Social Responsibility Practices of Small- and Medium-Sized Enterprises in the Food-Processing Industry: Differences Between France and Morocco.Jamal El Baz, Issam Laguir, Magalie Marais & Raffaele Staglianò - 2016 - Journal of Business Ethics 134 (1):117-133.
Exploring the Role of CSR in the Organizational Identity of Hospitality Companies: A Case From the Spanish Tourism Industry.Patricia Martínez, Andrea Pérez & Ignacio Rodríguez del Bosque - 2014 - Journal of Business Ethics 124 (1):47-66.
View all 7 citations / Add more citations
Similar books and articles
Corporate Finance and Environmentally Responsible Business.Benjamin J. Richardson - 2005 - International Corporate Responsibility Series 2:79-100.
All in the Mind? Ethical Identity and the Allure of Corporate Responsibility.Max Baker & John Roberts - 2011 - Journal of Business Ethics 101 (S1):5-15.
Corporate Communication, Ethics, and Operational Identity: A Case Study of Benetton.Janet L. Borgerson, Jonathan E. Schroeder, Martin Escudero Magnusson & Frank Magnusson - 2009 - Business Ethics, the Environment and Responsibility 18 (3):209-223.
Corporate Communication, Ethics, and Identity.Janet Borgerson, Jonathan Schroeder, Martin Escudero Magnusson & Frank Magnusson - 2009 - Business Ethics - A European Review 18 (3):209-223.
Corporate Social Responsibility: Is It Rewarded by the Corporate Bond Market? A Critical Note. [REVIEW]Klaus-Michael Menz - 2010 - Journal of Business Ethics 96 (1):117-134.
Analytics
Added to PP index
2009-01-28
Total views
49 ( #231,148 of 2,506,076 )
Recent downloads (6 months)
1 ( #416,984 of 2,506,076 )
2009-01-28
Total views
49 ( #231,148 of 2,506,076 )
Recent downloads (6 months)
1 ( #416,984 of 2,506,076 )
How can I increase my downloads?
Downloads