Journal of Business Ethics 76 (1):55-68 (2007)
Abstract |
Facing increased competition, universities are driven to project a positive image to their internal and external stakeholders. Therefore some of these institutions have begun to develop and implement corporate identity programs as part of their corporate strategies. This study describes a Turkish higher education institution's social responsibility initiatives. Along with this example, the study also analyzes a specific case using concepts from the Corporate Identity and Corporate Social Responsibility literature. The motives leading the university to manage its corporate identity, the social responsibility initiatives in the local and national communities, and the possible benefits of these initiatives for the parties involved are all identified. The major finding is that philanthropy is one of the main elements of Istanbul Bilgi University's corporate identity program and that the university has altruistic motives for its social responsibility initiatives
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Keywords | Philosophy Quality of Life Research Management Economic Growth Ethics |
Categories | (categorize this paper) |
DOI | 10.1007/s10551-006-9274-3 |
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References found in this work BETA
Motives for Corporate Philanthropy in El Salvador: Altruism and Political Legitimacy. [REVIEW]Carol M. Sánchez - 2000 - Journal of Business Ethics 27 (4):363 - 375.
The Ethics of Corporate Social Responsibility and Philanthropic Venturesl.Myrna Wulfson - 2001 - Journal of Business Ethics 29 (1-2):135 - 145.
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Citations of this work BETA
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A Text Mining-Based Review of Cause-Related Marketing Literature.João Guerreiro, Paulo Rita & Duarte Trigueiros - 2016 - Journal of Business Ethics 139 (1):111-128.
Exploring the Role of CSR in the Organizational Identity of Hospitality Companies: A Case From the Spanish Tourism Industry.Patricia Martínez, Andrea Pérez & Ignacio Rodríguez del Bosque - 2014 - Journal of Business Ethics 124 (1):47-66.
The Nature of the Relationship Between Corporate Identity and Corporate Sustainability: Evidence From The Retail Industry.Cláudia Simões & Roberta Sebastiani - 2017 - Business Ethics Quarterly 27 (3):423-453.
Influence of National Institutions on the Corporate Social Responsibility Practices of Small- and Medium-Sized Enterprises in the Food-Processing Industry: Differences Between France and Morocco.Jamal El Baz, Issam Laguir, Magalie Marais & Raffaele Staglianò - 2016 - Journal of Business Ethics 134 (1):117-133.
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