Abstract

India had a rich history of ‘philanthropy’, but over time along with the changes in the macro-economic environment, the concept of social development gradually changed. In the years following economic liberalization, India witnessed rapid economic growth and thus, a new era of Corporate Social Responsibility (CSR) in India began. Today, CSR has become embedded into corporate activities in the form of synchronizing their business activities with society and environment, thus ensuring good governance practices and corporate ethics. The skewness of private sector CSR activities is a thought-provoking idea which seeks more government role in CSR activities. In 2010, Department of Public Enterprise (DPE), Government of India introduced ‘mandatory’ CSR policies for 249 Central Public Sector Enterprises (CPSEs). The transition from voluntary to mandatory CSR activities is proving difficult for many. As a result, an effective framework is required to ensure the success of ‘mandatory’ CSR initiatives. Hence, a framework is proposed to the DPE for effective management of CSR activities in 249 CPSEs. This article also debates whether CPSEs should be doing mandatory CSR.