Do What Consumers Say Matter? The Misalignment of Preferences with Unconstrained Ethical Intentions

Journal of Business Ethics 76 (4):361-383 (2007)

Abstract
Nearly all studies of consumers’ willingness to engage in ethical or socially responsible purchasing behavior is based on unconstrained survey response methods. In the present article we ask the question of how well does asking consumers the extent to which they care about a specific social or ethical issue relate to how they would behave in a more constrained environment where there is no socially acceptable response. The results of a comparison between traditional survey questions of “intention to purchase” and estimates of individuals willingness-to-pay for social attributes in products reveal that simple survey questions are too “noisy” to provide operationally meaningful information and overstate intentions to a considerable extent.
Keywords ethical product features  willingness-to-pay  survey methods
Categories (categorize this paper)
DOI 10.1007/s10551-006-9287-y
Options
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

Our Archive


Upload a copy of this paper     Check publisher's policy     Papers currently archived: 40,796
Through your library

References found in this work BETA

Unpacking the Ethical Product.Andrew Crane - 2001 - Journal of Business Ethics 30 (4):361 - 373.
Asking Questions About Behavior.J. W. McKearney - 1977 - Perspectives in Biology and Medicine 21 (1):109-119.

Add more references

Citations of this work BETA

View all 48 citations / Add more citations

Similar books and articles

Measuring the Importance of Ethical Consumerism.Pat Auger, Timothy Devinney & Jordan Louviere - 2007 - International Corporate Responsibility Series 3:207-221.
Greens in the Vines.Julie Fitzmaurice, Mark Cordano, Timothy E. Martinson & Alice V. Wise - 2012 - Proceedings of the International Association for Business and Society 23:134-145.
Do Consumers Care About Ethical-Luxury?Iain A. Davies, Zoe Lee & Ine Ahonkhai - 2012 - Journal of Business Ethics 106 (1):37-51.

Analytics

Added to PP index
2009-01-28

Total views
91 ( #83,585 of 2,244,030 )

Recent downloads (6 months)
2 ( #812,133 of 2,244,030 )

How can I increase my downloads?

Downloads

My notes

Sign in to use this feature