Measuring the Importance of Ethical Consumerism

Abstract
This paper describes the results of several large empirical studies that investigated the impact of social product attributes on consumer purchase intentions. Our results show that some consumers are willing to pay for more socially acceptable products, but that most of those consumers do not think about the social product features of the products they purchase. Furthermore, our analyses demonstrate that consumers can be segmented based on their preferences for (or against) social product features and that these segments are not country-specific
Keywords Applied Philosophy  Business and Professional Ethics  Conference Proceedings  Social Science
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ISBN(s) 1935-1178  
DOI icr2007313
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