Journal of Business Ethics 70 (3):299-326 (2007)

This study uses best–worst scaling experiments to examine differences across six countries in the attitudes of consumers towards social and ethical issues that included both product related issues (such as recycled packaging) and general social factors (such as human rights). The experiments were conducted using over 600 respondents from Germany, Spain, Turkey, USA, India, and Korea. The results show that there is indeed some variation in the attitudes towards social and ethical issues across these six countries. However, what is more telling are the similarities seen and the extent to which individual variation dominates observable demographics and country-based variables.
Keywords social issues  best–worst experiments  cross-country study
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DOI 10.1007/s10551-006-9112-7
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References found in this work BETA

The Nature of Human Values.Milton Rokeach - 1973 - New York: Free Press.
A Law of Comparative Judgment.L. L. Thurstone - 1927 - Psychological Review 34 (4):273-286.

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Research on Fair Trade Consumption—A Review.Veronika A. Andorfer & Ulf Liebe - 2012 - Journal of Business Ethics 106 (4):415-435.

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