Abstract

Winning isn't everything. It's the only thing. Vince Lombardi The most important thing in the Olympic Games is not to win but to take part, just as the most important thing in life is not the triumph but the struggle. The essential thing is not to have conquered, but to have fought well. The Olympic Creed These two statements reflect two very different approaches to sport. The Lombardi quote reflects the view that we should take a win-at-all-costs approach. By contrast, the Olympic Creed includes the idea that there is something more important in sport than victory. Perhaps the Olympic Creed is correct, and Lombardi mistaken. Perhaps the value of winning is found primarily in its potential to foster both athletic and moral excellence, while the overvaluing of victory for its own sake suffers from several deficiencies as an approach to sport