Journal of Business Ethics 116 (3):615-627 (2013)

Abstract
The purpose of this paper is to highlight the importance and impact of terminology used to describe corporate social responsibility (CSR). Through a review of key literature and concepts, we uncover how the economic business case has become the dominant driver behind CSR action. With reference to the literature on semiotics, connotative meaning and social marketing we explore how the terminology itself may have facilitated this co-opting of an ethical concept by economic interests. The broader issue of moral muteness and its relation to ethical behaviour is considered. We conclude by proposing a number of important attributes for any proposed terminology relating to ethical/socially responsible/sustainable business
Keywords Corporate social responsibility  Ethical footprint  Instrumental CSR  Moral muteness  Semiotics  Terminology
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DOI 10.1007/s10551-012-1498-9
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References found in this work BETA

Capitalism and Freedom.Milton Friedman - 1962 - Ethics 74 (1):70-72.

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Citations of this work BETA

Bankers Bashing Back: Amoral CSR Justifications.Peter Norberg - 2018 - Journal of Business Ethics 147 (2):401-418.

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