The model of the principled advocate and the pathological Partisan: A virtue ethics construct of opposing archetypes of public relations and advertising practitioners

Journal of Mass Media Ethics 23 (3):235 – 253 (2008)
Drawing upon contemporary virtue ethics theory, The Model of The Principled Advocate and The Pathological Partisan is introduced. Profiles are developed of diametrically opposed archetypes of public relations and advertising practitioners. The Principled Advocate represents the advocacy virtues of humility, truth, transparency, respect, care, authenticity, equity, and social responsibility. The Pathological Partisan represents the opposing vices of arrogance, deceit, secrecy, manipulation, disregard, artifice, injustice, and raw self-interest. One becomes either a Principled Advocate or a Pathological Partisan by habitually enacting or embodying the virtues or vices in the context of professional practices.
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DOI 10.1080/08900520802222050
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References found in this work BETA
On Virtue Ethics.Rosalind Hursthouse - 1999 - Oxford University Press.
After Virtue: A Study in Moral Theory.Alasdair C. MacIntyre - 2007 - University of Notre Dame Press.
Morality: Its Nature and Justification.Bernard Gert - 1998 - Oxford University Press.

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