Keeping it simple, socially

Behavioral and Brain Sciences 23 (5):743-744 (2000)
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Abstract

Fast and frugal heuristics function accurately and swiftly over a wide range of decision making processes. The performance of these algorithms in the social domain would be an object for research. The use of simple algorithms to investigate social decision-making could prove fruitful in studies of nonhuman primates as well as humans.

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