Utility of Ethical Frameworks in Determining Behavioral Intention: A Comparison of the U.S. and Russia

Journal of Business Ethics 61 (3):235-247 (2005)

Using Reidenbach and Robin‘s ( Journal of Business Ethics 7, 871–879, 1988) multi-criteria ethics instrument, we carried out the first empirical test of Robertson and Crittenden‘s (Strategic Management Journal 24, 385–392, 2003) cross-cultural map of moral philosophies to examine what ethical criteria guide business people in Russia and the U.S. in their intention to behave. Competing divergence and convergence hypotheses were advanced. Our results support a convergence hypothesis, and reveal a common emphasis on relativism. Americans are also influenced by the justice criterion while Russians tend to emphasize utilitarianism
Keywords convergence  culture  egoism  ethics  intention to behave  justice  Russia  U.S.  relativism  utilitarianism  virtue ethics
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DOI 10.1007/s10551-005-4772-2
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