Journal of Business Ethics 42 (4):393 - 400 (2003)
The increased usage of marketing communications on the internet has presented a number of significant business ethics issues. And, while regulatory agencies have increased their vigilance in protecting consumers from injury, the uniqueness of business via the internet has challenged these agencies to respond in evolving ways. This paper provides a brief overview of the application of the FTC''s lesser known unfairness doctrine as a potential framework for better understanding emerging privacy and e-commerce issues, and specific examples are provided for illustration
|Keywords||Philosophy Ethics Business Education Economic Growth Management|
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Citations of this work BETA
A Typology of Communicative Strategies in Online Privacy Policies: Ethics, Power and Informed Consent.Irene Pollach - 2005 - Journal of Business Ethics 62 (3):221-235.
The Ethics of Online Retailing: A Scale Development and Validation From the Consumers’ Perspective.Sergio Roman - 2007 - Journal of Business Ethics 72 (2):131-148.
The Perceptions of Consumers Regarding Online Retailers' Ethics and Their Relationship with Consumers' General Internet Expertise and Word of Mouth: A Preliminary Analysis. [REVIEW]Sergio Román & Pedro J. Cuestas - 2008 - Journal of Business Ethics 83 (4):641 - 656.
The Perceptions of Consumers Regarding Online Retailers’ Ethics and Their Relationship with Consumers’ General Internet Expertise and Word of Mouth: A Preliminary Analysis.Sergio Román & Pedro J. Cuestas - 2008 - Journal of Business Ethics 83 (4):641-656.
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