Kriterion: Journal of Philosophy 59 (139):175-194 (2018)

Abstract
RESUMO Este artigo pretende introduzir o conceito de “interpelação fantasmagórica”. O esforço teórico se inspira nos conceitos de “fantasmagoria”, de Walter Benjamin, e de “interpelação ideológica”, de Louis Althusser. A proposta é aliar suas respectivas filosofias em processo a seus materialismos “antropológico” e “aleatório”, a fim de fazer uma análise sociopolítica da estética capitalista de hoje, tal como ela aparece na arquitetura pós-moderna e no design da vida cotidiana. Trata-se também de abrir novas perspectivas de resistências a normatividade do imaginário consumista com uma interpretação crítica das criações culturais que, conforme a inspiração dos autores, pode desvelar um novo sujeito capaz de surgir na cena da história. ABSTRACT This article aims at presenting the concept of “phantasmagorical interpellation”. This theoretical effort is inspired from Walter Benjamin’s concept of “phantasmagoria” and Louis Althusser’s concept of “ideological interpellation”. The proposal is to connect their respective philosophical work-in-progress in their “anthropological” and “aleatory” materialisms for a socio-political analysis of today’s capitalist aesthetic as displayed in postmodern architecture and the design of everyday life. It is also to open new perspectives of resistance to the normativity of the consumer imaginary with a critical interpretation of cultural creations that, following the inspiration of both authors, could reveal a new subject of history able to suddenly appear on the scene of history.
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DOI 10.1590/0100-512x2017n13909mb
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Du matérialisme aléatoire (1986).Louis Althusser - 2005 - Multitudes 2 (2):179-194.

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