Journal of Business Ethics 94 (1):163 - 195 (2010)

Prior research flags the inherent incompatibilities between for-profit and nonprofit partners and cautions that clashing value creation logics and conflicting identities can stall social innovation in cross sector partnerships. Process narratives of successful versus unsuccessful cross sector partnerships paint a more optimistic picture, whereby the frequency, intensity, breadth, and depth of interactions may afford frame alignment despite partners' divergent value creation approaches. However, little is known about how cross sector partners come to recognize and reconcile their divergent value creation frames in order to co-construct social value. Using longitudinal narratives of four dyads, we show that partners initially contrast their sector-embedded diagnostic frames and then work together to deliberately develop partnership-specific prognostic frames. We extend the literature on framing by developing a four-stage grounded model of frame negotiation, elasticity, plasticity, and fusion which unpacks the relational process of value creation in cross sector partnerships. Our qualitative analyses further show how partners orchestrate multilevel coordination that helps scaffold and calibrate this relational process of frame fusion
Keywords cross sector partnerships  framing processes  prognostic frames  relational coordination mechanisms  social value creation
Categories (categorize this paper)
DOI 10.1007/s10551-011-0785-1
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

PhilArchive copy

Upload a copy of this paper     Check publisher's policy     Papers currently archived: 64,046
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

Outline of a Theory of Practice.Pierre Bourdieu - 1981 - Human Studies 4 (3):273-278.
Frame Analysis: An Essay on the Organization of Experience.Erving Goffman - 1979 - Philosophy and Phenomenological Research 39 (4):601-602.

View all 13 references / Add more references

Citations of this work BETA

View all 19 citations / Add more citations

Similar books and articles


Added to PP index

Total views
37 ( #293,561 of 2,454,439 )

Recent downloads (6 months)
1 ( #449,269 of 2,454,439 )

How can I increase my downloads?


My notes