“Why Don't Consumers Care About CSR?”: A Qualitative Study Exploring the Role of CSR in Consumption Decisions [Book Review]
Journal of Business Ethics 104 (4):449-460 (2011)
There is an unresolved paradox concerning the role of corporate social responsibility (CSR) in consumer behavior. On the one hand, consumers demand more and more CSR information from corporations. On the other hand, research indicates a considerable gap between consumers’ apparent interest in CSR and the limited role of CSR in purchase behavior. This article attempts to shed light on this paradox by drawing on qualitative data from in-depth interviews. The findings show that the evaluation of CSR initiatives is a complex and hierarchically structured process, during which consumers distinguish between core, central, and peripheral factors. This article describes these factors in detail and explains the complexity of consumers’ assessment of CSR. These insights then serve as a basis for discussing the theoretical and managerial implications of the research findings. To this end, the article contributes to a better understanding of the role of CSR in consumption decisions.
|Keywords||Corporate social responsibility Consumer behavior Purchase intention Qualitative research|
|Categories||categorize this paper)|
References found in this work BETA
Concepts and Definitions of CSR and Corporate Sustainability: Between Agency and Communion. [REVIEW]van Marrewijk Marcel - 2003 - Journal of Business Ethics 44 (2-3):95-105.
Consumers' Perceptions of Corporate Social Responsibilities: A Cross-Cultural Comparison. [REVIEW]Isabelle Maignan - 2001 - Journal of Business Ethics 30 (1):57 - 72.
An Exploratory Study Into the Factors Impeding Ethical Consumption.Jeffery Bray, Nick Johns & David Kilburn - 2011 - Journal of Business Ethics 98 (4):597 - 608.
Corporate Social Responsibility in the 21st Century: A View From the World's Most Successful Firms.Jamie Snider, Ronald Paul Hill & Diane Martin - 2003 - Journal of Business Ethics 48 (2):175-187.
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Citations of this work BETA
A Case for Consumer Social Responsibility : Including a Selected Review of Consumer Ethics/Social Responsibility Research.Scott J. Vitell - 2015 - Journal of Business Ethics 130 (4):767-774.
Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions. [REVIEW]Gergely Nyilasy, Harsha Gangadharbatla & Angela Paladino - 2013 - Journal of Business Ethics 125 (4):1-15.
Care and Commitment in Ethical Consumption: An Exploration of the ‘Attitude–Behaviour Gap’.Deirdre Shaw, Robert McMaster & Terry Newholm - 2016 - Journal of Business Ethics 136 (2):251-265.
How Techniques of Neutralization Legitimize Norm- and Attitude-Inconsistent Consumer Behavior.Verena Gruber & Bodo B. Schlegelmilch - 2013 - Journal of Business Ethics 121 (1):1-17.
Consumers’ Perceptions of Corporate Social Responsibility: Scale Development and Validation.Magdalena Öberseder, Bodo B. Schlegelmilch, Patrick E. Murphy & Verena Gruber - 2014 - Journal of Business Ethics 124 (1):101-115.
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