“Why Don't Consumers Care About CSR?”: A Qualitative Study Exploring the Role of CSR in Consumption Decisions [Book Review]

Journal of Business Ethics 104 (4):449-460 (2011)
Abstract
There is an unresolved paradox concerning the role of corporate social responsibility (CSR) in consumer behavior. On the one hand, consumers demand more and more CSR information from corporations. On the other hand, research indicates a considerable gap between consumers’ apparent interest in CSR and the limited role of CSR in purchase behavior. This article attempts to shed light on this paradox by drawing on qualitative data from in-depth interviews. The findings show that the evaluation of CSR initiatives is a complex and hierarchically structured process, during which consumers distinguish between core, central, and peripheral factors. This article describes these factors in detail and explains the complexity of consumers’ assessment of CSR. These insights then serve as a basis for discussing the theoretical and managerial implications of the research findings. To this end, the article contributes to a better understanding of the role of CSR in consumption decisions.
Keywords Corporate social responsibility  Consumer behavior  Purchase intention  Qualitative research
Categories (categorize this paper)
DOI 10.1007/s10551-011-0925-7
Options
 Save to my reading list
Follow the author(s)
My bibliography
Export citation
Find it on Scholar
Edit this record
Mark as duplicate
Revision history
Request removal from index
Download options
Our Archive


Upload a copy of this paper     Check publisher's policy     Papers currently archived: 28,191
Through your library
References found in this work BETA

View all 6 references / Add more references

Citations of this work BETA

View all 16 citations / Add more citations

Similar books and articles

Monthly downloads

Added to index

2011-11-22

Total downloads

84 ( #62,438 of 2,172,696 )

Recent downloads (6 months)

9 ( #33,405 of 2,172,696 )

How can I increase my downloads?

My notes
Sign in to use this feature


Discussion
Order:
There  are no threads in this forum
Nothing in this forum yet.

Other forums