Marketing’s Consequences

Business Ethics Quarterly 20 (4):617-641 (2010)
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Abstract

While considerable attention has been given to the harm done to consumers by marketing, less attention has been given to the harm done by consumers as an indirect effect of marketing activities, particularly in regard to supply chains. The recent development of dramatically expanded global supply chains has resulted in social and environmental problems upstream that are attributable at least in part to downstream marketers and consumers. Marketers have responded mainly by using corporate social responsibility (CSR) communication to counter the critique of CSR practice, but these claims of ethical corporate behavior often lack credibility and can result in a backlash against brands. The article argues that more adequate attention to the harmful upstream effects of downstream marketing and consumption decisions requires greater attention to stakeholder marketing and marketer efforts to help create responsible consumers. It concludes by identifying implications for further research in this important emergent area of marketing ethics.

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References found in this work

Responsibility and global justice: A social connection model.Iris Marion Young - 2006 - Social Philosophy and Policy 23 (1):102-130.
Simulations.Jean Baudrillard - 1983 - Semiotext(E).
Sweatshops and Respect for Persons.Denis G. Arnold & Norman E. Bowie - 2003 - Business Ethics Quarterly 13 (2):221-242.
Stakeholder Influence Capacity and the Variability of Financial Returns to Corporate Social Responsibility.Michael L. Barnett - 2005 - Proceedings of the International Association for Business and Society 16:287-292.

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