Marketing’s Consequences: Stakeholder Marketing and Supply Chain Corporate Social Responsibility Issues

Business Ethics Quarterly 20 (4):617-641 (2010)

Abstract
While considerable attention has been given to the harm done to consumers by marketing, less attention has been given to the harm done by consumers as an indirect effect of marketing activities, particularly in regard to supply chains. The recent development of dramatically expanded global supply chains has resulted in social and environmental problems upstream that are attributable at least in part to downstream marketers and consumers. Marketers have responded mainly by using corporate social responsibility (CSR) communication to counter the critique of CSR practice, but these claims of ethical corporate behavior often lack credibility and can result in a backlash against brands. The article argues that more adequate attention to the harmful upstream effects of downstream marketing and consumption decisions requires greater attention to stakeholder marketing and marketer efforts to help create responsible consumers. It concludes by identifying implications for further research in this important emergent area of marketing ethics
Keywords Applied Philosophy  Business and Professional Ethics  Social Science
Categories (categorize this paper)
ISBN(s) 1052-150X
DOI 10.5840/beq201020440
Options
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

Our Archive


Upload a copy of this paper     Check publisher's policy     Papers currently archived: 48,902
Through your library

References found in this work BETA

Responsibility and Global Justice: A Social Connection Model.Iris Marion Young - 2006 - Social Philosophy and Policy 23 (1):102-130.
Stakeholder Influence Capacity and the Variability of Financial Returns to Corporate Social Responsibility.Michael L. Barnett - 2005 - Proceedings of the International Association for Business and Society 16:287-292.

View all 22 references / Add more references

Citations of this work BETA

View all 9 citations / Add more citations

Similar books and articles

Business-Society Relationship.Lalita A. Manrai & Ajay K. Manrai - 2007 - Proceedings of the International Association for Business and Society 18:218-221.
Ethnic Marketing Ethics.Guilherme D. Pires & John Stanton - 2002 - Journal of Business Ethics 36 (1-2):111 - 118.
Marketing of Harmful Products.Laura Radulian - 2005 - International Corporate Responsibility Series 2:329-357.
A Framework for Assessing Immorally Manipulative Marketing Tactics.Shlomo Sher - 2011 - Journal of Business Ethics 102 (1):97-118.

Analytics

Added to PP index
2011-01-09

Total views
99 ( #90,477 of 2,309,716 )

Recent downloads (6 months)
6 ( #160,089 of 2,309,716 )

How can I increase my downloads?

Downloads

My notes

Sign in to use this feature