American Journal of Bioethics 13 (5):3-13 (2013)

The risk that direct-to-consumer advertising of prescription pharmaceuticals (DTCA) may increase inappropriate medicine use is well recognized. The U.S. Food and Drug Administration addresses this concern by subjecting DTCA content to strict scrutiny. Its strictures are, however, heavily focused on the explicit claims made in commercials, what we term their ?propositional content.? Yet research in social psychology suggests advertising employs techniques to influence viewers via nonpropositional content, for example, images and music. We argue that one such technique, evaluative conditioning, is operative in DTCA. We further argue that evaluative conditioning fosters unjustified beliefs about drug safety and efficacy, antagonising the autonomy of viewers? choices about advertised medicines. We conclude that current guidelines are deficient in failing to account for evaluative conditioning, and that more research and debate are needed to determine the permissibility of this and other forms of nonpropositional persuasion
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DOI 10.1080/15265161.2013.776127
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References found in this work BETA

Freedom of the Will and the Concept of a Person.Harry G. Frankfurt - 1971 - Journal of Philosophy 68 (1):5-20.
The Theory and Practice of Autonomy.Gerald Dworkin - 1988 - Cambridge University Press.
Conditioned Reflexes.I. P. Pavlov - 1927 - Les Etudes Philosophiques 17 (4):560-560.

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Citations of this work BETA

Manipulation and Deception.Shlomo Cohen - 2018 - Australasian Journal of Philosophy 96 (3):483-497.
Inching Toward Health Decision Exceptionalism.Meredith Stark & Joseph J. Fins - 2013 - American Journal of Bioethics 13 (5):18-19.

View all 17 citations / Add more citations

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