Filozofija I Društvo 20 (3):223-244 (2009)

Abstract
Weber's thesis that the spirit of capitalism was preexistent to the rise of capitalism itself inspired many sociologist to search for the cultural background of contemporary forms of capitalism. In this paper, the author focuses on and makes comparisons of three approaches of such kind. The one approach draws from Luc Boltanski and?ve Chiapello who examine the development of 'new spirit of capitalism' by focusing on the interrelation of two macroactors - capitalism and critique; the other one is of Nigel Thrift who relates the rise of 'soft capitalism' to the strengthening of 'cultural circuit of capital'; and finally, Richard Sennett's approach analyzes the culture of 'new capitalism' and work ethic of the 'mp3 organizations'. Veberova teza da je kapitalisticki duh postojao pre samog kapitalistickog razvitka inspirisala je mnoge sociologe da istraze kulturno zaledje savremenih oblika kapitalizma. U ovom radu autorka razmatra i poredi tri takva pristupa. Prvi je pristup Lika Boltanskog i Ev Sijapelo koji proucavaju razvoj 'novog duha kapitalizma' tako sto se usredsredjuju na odnos dva makroaktera - kapitalizma i kritike; drugi je pristup Najdzela Trifta koji uspon 'mekog kapitalizma' dovodi u vezu sa jacanjem 'kulturnog kola kapitala'; i, na kraju, imamo pristup Ricarda Seneta koji analizira kulturu 'novog kapitalizma' i radnu etiku 'mp3 organizacija'.
Keywords capitalism, new spirit of capitalism, critique, justice, projects, soft capitalism, cultural circuit of capital, culture of new capitalism
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DOI 10.2298/fid0903223b
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