Applying ethical theory to public relations

Journal of Business Ethics 6 (3):195 - 200 (1987)
There seems to be a prevailing belief among public relations professionals that ethical problems can easily be solved by either reference to a simplified code or citation of a few well-worn platitudes. However, the route to a more complete understanding of questions of ethics is circuitous and often painstaking. By applying a number of ethical theories to a public relations problem, both the skilled public relations technician and the public relations professional may arrive at similar conclusions concerning moral obligations; however, the professional is in the most favorable position to effect change.
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DOI 10.1007/BF00382864
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Ethical Inclinations of Public Relations Majors.Cornelius B. Pratt & Gerald W. McLaughlin - 1989 - Journal of Mass Media Ethics 4 (1):68 – 91.

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