Ethical issues of global marketing: avoiding bad faith in visual representation

European Journal of Marketing 36 (5/6):570-594 (2002)
  Copy   BIBTEX

Abstract

This paper examines visual representation from a distinctive, interdisciplinary perspective that draws on ethics, visual studies and critical race theory. Suggests ways to clarify complex issues of representational ethics in marketing communications and marketing representations, suggesting an analysis that makes identity creation central to societal marketing concerns. Analyzes representations of the exotic Other in disparate marketing campaigns, drawing upon tourist promotions, advertisements, and mundane objects in material culture. Moreover, music is an important force in marketing communication: visual representations in music promotions are also explored as data for inquiry. Offers an alternative to phenomenologically based approaches in marketing and consumer research scholarship that use consumer responses to generate data. Contributes additional insight into societal marketing and places global marketing processes within the intersection of ethics, aesthetics and representation.

Links

PhilArchive

External links

  • This entry has no external links. Add one.
Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Analytics

Added to PP
2009-06-05

Downloads
6,220 (#458)

6 months
253 (#1,870)

Historical graph of downloads
How can I increase my downloads?

Author's Profile

Janet Borgerson
DePaul University

References found in this work

No references found.

Add more references