Ethical issues of global marketing: avoiding bad faith in visual representation

European Journal of Marketing 36 (5/6):570-594 (2002)

Authors
Janet Borgerson
Rochester Institute of Technology
Abstract
This paper examines visual representation from a distinctive, interdisciplinary perspective that draws on ethics, visual studies and critical race theory. Suggests ways to clarify complex issues of representational ethics in marketing communications and marketing representations, suggesting an analysis that makes identity creation central to societal marketing concerns. Analyzes representations of the exotic Other in disparate marketing campaigns, drawing upon tourist promotions, advertisements, and mundane objects in material culture. Moreover, music is an important force in marketing communication: visual representations in music promotions are also explored as data for inquiry. Offers an alternative to phenomenologically based approaches in marketing and consumer research scholarship that use consumer responses to generate data. Contributes additional insight into societal marketing and places global marketing processes within the intersection of ethics, aesthetics and representation.
Keywords ethics of representation  research methods  social marketing
Categories (categorize this paper)
Options
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Translate to english
Revision history

Download options

Our Archive
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

No references found.

Add more references

Citations of this work BETA

On the Harmony of Feminist Ethics and Business Ethics.Janet L. Borgerson - 2007 - Business and Society Review 112 (4):477-509.
Business Ethics and Existentialism.Ian Ashman & Diana Winstanley - 2006 - Business Ethics 15 (3):218–233.

View all 7 citations / Add more citations

Similar books and articles

Analytics

Added to PP index
2009-06-05

Total views
4,484 ( #274 of 2,291,095 )

Recent downloads (6 months)
339 ( #1,029 of 2,291,095 )

How can I increase my downloads?

Downloads

My notes

Sign in to use this feature