European Journal of Marketing 36 (5/6):570-594 (2002)
AbstractThis paper examines visual representation from a distinctive, interdisciplinary perspective that draws on ethics, visual studies and critical race theory. Suggests ways to clarify complex issues of representational ethics in marketing communications and marketing representations, suggesting an analysis that makes identity creation central to societal marketing concerns. Analyzes representations of the exotic Other in disparate marketing campaigns, drawing upon tourist promotions, advertisements, and mundane objects in material culture. Moreover, music is an important force in marketing communication: visual representations in music promotions are also explored as data for inquiry. Offers an alternative to phenomenologically based approaches in marketing and consumer research scholarship that use consumer responses to generate data. Contributes additional insight into societal marketing and places global marketing processes within the intersection of ethics, aesthetics and representation.
Similar books and articles
An integrated model for ethical decisions in marketing research.Naresh K. Malhotra & Gina L. Miller - 1998 - Journal of Business Ethics 17 (3):263-280.
Epistemological Structures in Marketing: Paradigms, Metaphors, and Marketing Ethics.Donald P. Robin - 1991 - Business Ethics Quarterly 1 (2):185-200.
Marketing Ethics: An International Perspective.Bodo B. Schlegelmilch - 1998 - International Thomson Business Press.
The marketing challenge: Towards being profitable and socially responsible. [REVIEW]Russell Abratt & Diane Sacks - 1988 - Journal of Business Ethics 7 (7):497 - 507.
A paradigm for development and promulgation of a global code of marketing ethics.Kumar C. Rallapalli - 1999 - Journal of Business Ethics 18 (1):125 - 137.
Reconnecting Marketing to Markets.Luis Araujo, John Finch & Hans Kjellberg (eds.) - 2010 - Oxford University Press.
Added to PP
Historical graph of downloads
Citations of this work
On the Harmony of Feminist Ethics and Business Ethics.Janet L. Borgerson - 2007 - Business and Society Review 112 (4):477-509.
Business ethics and existentialism.Ian Ashman & Diana Winstanley - 2006 - Business Ethics, the Environment and Responsibility 15 (3):218–233.
Trust as an instance of asymmetrical reciprocity: An ethics perspective on corporate brand management.Clara Gustafsson - 2005 - Business Ethics, the Environment and Responsibility 14 (2):142–150.
Corporate communication, ethics, and operational identity: A case study of benetton.Janet L. Borgerson, Jonathan E. Schroeder, Martin Escudero Magnusson & Frank Magnusson - 2009 - Business Ethics, the Environment and Responsibility 18 (3):209-223.
Corporate communication, ethics, and operational identity: a case study of Benetton.Janet L. Borgerson, Jonathan E. Schroeder, Martin Escudero Magnusson & Frank Magnusson - 2009 - Business Ethics: A European Review 18 (3):209-223.
References found in this work
No references found.