Journal of Business Ethics 80 (4):755 - 769 (2008)
Using panel data of 4,244 company years, we examine whether and how corporate social performance (CSP) affects a firm’s capacity to achieve profitable sales in foreign markets. Based on our extension of instrumental stakeholder theory into the international arena, we hypothesized a U-shaped relationship between CSP and multinationality. Results supported our contention that multinational enterprises (MNEs) need to be substantially committed to social performance objectives if they are to recoup the cost of their CSP investments, and improve their capacity to compete in foreign markets. MNEs engaged in intermediate levels of CSP achieve lower levels of multinationality than firms operating at either anchor of the social performance continuum. In addition, this study demonstrates that CSP moderates a well-established relationship in international business literature – the relationship between R&D investment and a firm’s multinationality. Implications for research and practice are discussed.
|Keywords||corporate social performance international business multinationality|
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References found in this work BETA
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Citations of this work BETA
Environmental Pressure and the Performance of Foreign Firms in an Emerging Economy.Nahyun Kim, Jon J. Moon & Haitao Yin - forthcoming - Journal of Business Ethics.
A Rose by Any Other Name: Are Family Firms Named After Their Founding Families Rewarded More for Their New Product Introductions?Saim Kashmiri & Vijay Mahajan - 2014 - Journal of Business Ethics 124 (1):81-99.
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