Philosophy of Management 6 (2):87-97 (2007)

Abstract
Various stakeholders approach sustainability in their own way. How they do this is reflected in their discursive behaviour. The stakeholder groups explored here include Traditional Shareholders, Incentive-Coerced Management, Pro-Sustainability Corporate, and Activists. Each of these stakeholder groups is shown to engage in a unique discourse, which provides insight into how each approach sustainability. This paper draws on Foucault’s ideas to help understand these discourses in terms of a framework based on Harré’s positioning theory. A new level of understanding is derived about the different points of view about sustainability. Business leaders can harness this to improve how they approach sustainability
Keywords Applied Philosophy  Business and Professional Ethics  Social Science
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Reprint years 2008
ISBN(s) 1740-3812
DOI 10.5840/pom20086237
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